AI Search Optimization

Your buyers ask ChatGPT now. The answer should cite you

This is SEO, AEO, and GEO run as one program: we make your site retrievable, quotable, and tracked across ChatGPT, Perplexity, Gemini, and Google AI Overviews. Everything is measured against a citation baseline we take in week 1, so you’ll see whether it’s working, and we’ll say if it isn’t.

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Replies within one business day, from the person who’d run the work.

“ChatGPT recommends our competitors, never us.”

That’s a citation gap, and it’s measurable. We baseline it in week 1, then close it. See the plans

“Rankings are stable but clicks keep sliding.”

AI answers are absorbing your clicks. The fix is becoming the source they quote. See how it runs

“We rank #1 on Google and don’t exist in AI Overviews.”

Different retrieval, different fixes: passages, schema, entities. Book the audit

“We need classic SEO first.”

Fair, and it’s the foundation this rides on. Start with our SEO services instead.

Track record

18
Years building for the web: 850+
Clients served: 500M+
Search impressions: 10,000+
Sites running our plugins: $38M+
Client revenue influenced

These figures cover every Gatilab service, not this one alone. We’d rather say that plainly than imply a per-service record we haven’t published.

Brands we’ve delivered work for

IBM
Adobe
HubSpot
Canva
Monday.com
IATA
FreshBooks
Acer
Asus

Three ways in

Buy the audit, the retainer, or the whole program

Every engagement starts from a measured baseline: where you show up today across ChatGPT, Perplexity, Gemini, and AI Overviews for the prompts your buyers actually type. Nothing here gets billed against vibes.

Start here

You want to know where you stand, and what to fix

For teams that can implement: you get the baseline, the findings, and a ranked fix list, and your people do the work.

₹22,500 one-time + GST

Delivered in 2 weeks

Citation baseline across 4 AI engines for 25 buyer prompts you approve
AI crawler access audit: robots rules, rendering, llms.txt, and what bots can’t fetch
Structured data review with exact JSON-LD fixes, not screenshots of errors
Entity check: how engines resolve your brand, products, and people
A fix list ranked by citation impact, written for your developers

Book the audit

Fixed price, fixed scope. The baseline is yours to re-run whether or not you continue.

Most chosen

You want the citations won for you, month by month

For teams that want the audit implemented and kept working: fixes shipped, pages reshaped, citations tracked.

₹54,000 per month + GST

3-month initial term, then monthly

The full audit, refreshed every quarter
Schema, entity, and crawler fixes implemented on your stack by us
4 pages per month reshaped into answer-first, quotable passages
Monthly citation tracking report across all 4 engines, wins and losses named
Direct access by email or WhatsApp between reports

Start the retainer

If 2 consecutive reports show no citation movement, we’ll say so and help you decide whether to stop.

Full program

You want SEO and AI search run as one channel

For businesses treating search as a growth channel: classic rankings, AI citations, content, and technical work under one roof.

₹1,05,000 per month + GST

Typically 6+ months

Everything in the AI search retainer
Classic SEO: technical, on-page, and content strategy
New content built to be cited: comparisons, stats, first-party data
Schema rolled out across templates, not just money pages
Quarterly strategy review with the senior lead, not a report reader

Discuss the program

One team owns both channels, so neither gets blamed for the other’s numbers.

How it runs

From baseline to being the quoted source

AI search work fails when nobody can see whether anything changed. So every stage here ends in a number or an artefact you can check without trusting us.

01
Baseline the answers

Week 1

We run your 25 highest-intent buyer prompts through ChatGPT, Perplexity, Gemini, and AI Overviews and record who gets cited, you and your competitors both. This is the number everything else gets judged against.

You leave with: A citation baseline you can re-run any month, with or without us.
02
Open the gates

Weeks 2 to 4

Crawler access, robots rules, rendering, llms.txt, and structured data get fixed first, because an engine can’t quote what it can’t cleanly read and attribute. This is where most sites lose citations they’d otherwise earn.

You leave with: A site AI engines can retrieve, parse, and attribute to you.
03
Make pages quotable

Month 2 onward

Answer-first passages, extractable stats, named entities, and visible provenance. We reshape what you already have before recommending anything new, because your existing pages are the fastest citations available.

You leave with: Pages engineered to be quoted, not just ranked.
04
Track, then repeat what wins

Every month

The baseline gets re-run against the same prompt set, wins and losses get named, and next month’s work comes from what actually moved citations rather than from a fixed deliverables list.

You leave with: A monthly report you can read in 3 minutes and forward to a CFO.

Honest fit

Worth booking, or worth looking elsewhere

AI search optimization is real work with real limits. Two of the items on the right are reasons we’ll turn an engagement down.

Worth booking

Your buyers research your category through ChatGPT, Perplexity, or AI Overviews.
You already have content and some search presence for the engines to work with.
You can share analytics, Search Console, and CMS or developer access.
You want SEO, AEO, and GEO run as one program, not three invoices.
You’ll judge the work on tracked citations, not on a screenshot of one lucky answer.

Look elsewhere

Your budget is under ₹22,500. That’s the audit floor. Our AI search guides are free, cover the same playbook, and are linked at the bottom of this page.
You want a guaranteed placement in ChatGPT. Nobody controls what a model says, including the agencies promising it. We move the inputs and measure the outputs, and that’s the honest version of this service.
You have no content and no budget to create any. Engines can’t cite what doesn’t exist. Start with content marketing and come back.
You want this instead of SEO. AI citations ride on the same foundations; kill your SEO and the citations follow it down.
You need results in 2 weeks. Retrieval fixes land fast, but citation share moves over months, and anyone promising faster is guessing.

Before you ask

The questions that decide it

Something not covered? Ask directly and you’ll get a straight answer, not a calendar link.

Ask on WhatsApp

Aren’t SEO, AEO, and GEO three different services?

Three acronyms, mostly one pipeline: retrievability, structured data, entities, and quotable passages. Sold separately, they duplicate about 70% of each other’s work and you pay for the overlap 3 times. That’s why this is one page and one program, and why we didn’t build a separate GEO page to catch the keyword.

Can you guarantee we’ll show up in ChatGPT?

No, and be suspicious of anyone who says yes. Model answers shift between versions and even between sessions. What we guarantee is the input work and honest measurement: a fixed baseline, the fixes shipped, and the citation deltas reported whether they flatter us or not.

How do you actually track AI citations?

A fixed set of 25 buyer prompts you approve up front, run monthly against ChatGPT, Perplexity, Gemini, and AI Overviews. We record citations, brand mentions, and quoted passages per engine, then report the deltas. Same prompts every month, so the trend is real rather than cherry-picked.

Do we need llms.txt?

It’s cheap, so we ship it, but honestly: engine adoption is still uneven, and it moves less than schema, crawlability, and quotable passages. Anyone billing a month of work for a text file is selling you the trend, not the outcome. Our llms.txt guide covers the whole thing free.

Why is the audit paid when other agencies offer free ones?

A free audit is a sales document; its incentive is to find you a retainer. A paid one has to be worth ₹22,500 on its own, which is why ours ends in a re-runnable baseline and a fix list written so anyone can execute it, including a team that never hires us again.

Does this matter for an Indian business yet?

Yes, and earlier than most think. Buyers comparing agencies, SaaS, courses, and services in India already ask ChatGPT and Perplexity by name. Citation share compounds: becoming the cited source in your category costs less now than displacing whoever earned it once the habit is universal.

What you actually receive

AI search fails as a service when the deliverable is a dashboard login and a shrug. Every engagement here produces artefacts you keep, whether or not you continue with us.

First two weeks

A citation baseline

Who gets cited for your 25 buyer prompts across ChatGPT, Perplexity, Gemini, and AI Overviews, you included or not, competitors named.

First month

A ranked fix list

Schema, crawler access, entity, and passage fixes, each written with the exact implementation and ordered by citation impact.

Every month

A report you can read

Citations won and lost, the pages that earned them, and next month’s plan, all on one page with no dashboard required.

Keep exploring

Related services

SEO Services Technical SEO Content Marketing Analytics & Tracking Conversion Rate Optimization Performance Optimization All services

The free AI search playbook

AI Search Optimization Guide Generative Engine Optimization (GEO) Answer Engine Optimization (AEO) GEO vs SEO LLM SEO ChatGPT SEO AI Overviews and SEO Rank in Google AI Overviews llms.txt Guide How LLMs Cite Sources AI Crawlers Schema Markup Types

Next step

Ask where your brand shows up in AI answers today

Send your domain and the 3 questions your buyers ask most. We’ll run them through the engines on day 1 of the audit, and if the honest answer is that you’re already fine, you’ll hear that too.

Book an AI visibility audit Ask a question first

Replies within one business day.