Duplicate events
Inflated conversion numbers make campaigns look stronger than they are.
Analytics & Tracking Services
Your Marketing Data Should Tell the Truth,
Not Confuse Your Team
We set up GA4, GTM, and conversion tracking for teams that are tired of broken attribution. You get one clean measurement layer, validated events, and clear reports that map to pipeline and revenue.
850+ brands worldwide
18 years hands-on
2,000+ client projects
Our team brings deep measurement expertise across 2,000+ client projects.
Trusted by teams at
IBMAdobeHubSpotCanvaFreshBooksAirtelMonday.comDepositphotosEdurekaVenngage
IBMAdobeHubSpotCanvaFreshBooksAirtelMonday.comDepositphotosEdurekaVenngage
Tracking Problems
If Your Tracking Is Wrong, Every Growth Decision Is Expensive
We've seen businesses spend months scaling the wrong channel because conversion events were misfiring. The dashboard looked pretty. The revenue did not. You can't fix conversion rate or CAC when source data is shaky.
Missing handoffs
Lead forms fire in frontend tools but never reach analytics or CRM layers.
No naming discipline
When events are inconsistent, your reports become guesswork by committee.
Deliverables
What We Build
Measurement Architecture
4 deliverables
- Event map tied to your funnel and KPIs
- Standardized event and parameter taxonomy
- UTM governance and source consistency checks
- Cross-domain and checkout flow tracking setup
Implementation & QA
4 deliverables
- GTM container build with clear trigger logic
- GA4 event mapping and key conversion setup
- Pixel alignment where paid media needs it
- Validation log with pass/fail evidence
Process
How We Run This
01
Audit
We inspect your existing tags, goals, and reporting blind spots.
02
Map
Lock event naming and KPI definitions before touching code.
03
Deploy
We configure GTM, GA4, and key integrations in a controlled sequence.
04
Verify
You get validation proofs and a handoff doc your team can run with.
B2B SaaS cleanup
Proof From Recent Client Work
A B2B SaaS client had 27% conversion overcount from duplicate submit events. After cleanup, paid CAC looked worse at first, then decision quality improved fast. Spend was reallocated in 3 weeks and blended CAC dropped 19% in the next quarter.
What that looks like in practice
- One source of truth for conversion reporting
- Clear event ownership between marketing and dev
- Reliable inputs for budget and growth decisions
- Clean handoff documentation your team can use
- Consent mode compliance where required
- Ongoing QA process for new event additions
Related services
Pricing
Starting-at Pricing
Final price depends on site complexity, number of tools, and conversion paths in scope.
Tracking Cleanup
starting at $1,800
Fixes for broken events, conversions, and attribution basics.
Get StartedFull Measurement Build
starting at $3,200
Event architecture, GTM setup, QA, and handoff documentation.
Get StartedAnalytics Retainer
starting at $4,800/qtr
Ongoing tracking health, experiments, and reporting advisory.
Get StartedDashboard builds are available as add-ons after the data layer is validated.
Questions, answered
Analytics and tracking questions, answered
Clear guidance on platforms, conversions, consent, dashboards, audits, and implementation cost.
Do you also set up dashboards?
Yes. We build practical dashboards, but only after the data layer is validated.
Can you work with consent mode requirements?
Yes. We configure tracking logic to respect consent choices while preserving useful reporting where possible.
Do you replace our existing analytics stack?
Only when your current stack is actively hurting clarity. If it works, we improve it instead of forcing a new setup.
What analytics platforms do you work with?
We work with Google Analytics 4, Google Tag Manager, Google Search Console, Meta Pixel, LinkedIn Insight Tag, Microsoft Clarity, Hotjar, Plausible, and privacy-first alternatives. We recommend the right stack based on your business needs and privacy requirements.
Do I really need analytics tracking?
If you make any business decisions based on your website’s performance, yes. Analytics tells you where visitors come from, what content resonates, where they drop off, and which channels drive actual conversions. Without data, you’re guessing.
Can you set up conversion tracking for my forms and sales?
Yes. We configure goal and conversion tracking for form submissions, phone calls, purchases, downloads, email signups, and any custom event that matters to your business. Every conversion is attributed to its source for clear ROI measurement.
How do you handle GDPR and privacy compliance?
We implement cookie consent management, configure analytics for privacy compliance, set up data retention policies, and ensure tracking respects user consent preferences. We can also recommend and implement privacy-first analytics alternatives that don’t require cookie consent.
What is Google Tag Manager and do I need it?
Google Tag Manager is a container that manages all your tracking scripts in one place without modifying site code. If you use multiple tracking tools (analytics, ads, remarketing pixels), GTM simplifies management and improves site performance.
Can you audit my existing analytics setup?
Yes. We audit your current analytics implementation for data accuracy, missing tracking, duplicate events, misconfigured goals, cross-domain issues, and data quality problems. Many sites have tracking issues they don’t know about—leading to bad business decisions.
Do you create custom dashboards and reports?
Yes. We build custom dashboards in Looker Studio (Data Studio), Google Analytics, or your preferred reporting tool. Dashboards are designed for your specific KPIs so you can track what matters without digging through raw data.
How much do analytics services cost?
Analytics setup and configuration starts at $1,800. Comprehensive analytics audits start at $1,200. Ongoing analytics management and reporting retainers start at $4,800 per quarter. Custom dashboard development is quoted based on complexity.
Have a different question? Send a focused project brief.
Analytics & Tracking Services
Gaurav scopes this work and stays involved through handoff. Gatilab manages the proposal, production schedule, delivery and ongoing support.
ANALYTICS & TRACKING SERVICES
Your Marketing Data Should Tell the Truth
We've watched businesses spend months scaling the wrong channel because conversion events were misfiring. The dashboard looked great. The revenue didn't move. We set up GA4, GTM, and conversion tracking for teams tired of broken attribution, so you get one clean measurement layer and reports that map to pipeline.
What we build
- Event map to funnel
- UTM governance
- GA4 conversions
- Cross-domain tracking
- Pixel alignment
- Validation log
- Businesses served
- 850+
- Years building online
- 18+
- Core stack
- GA4+GTM
- Every event
- Validated
THE WORKING PROBLEM
Why your tracking can't be trusted yet
The visible symptom is rarely the whole problem. These are the failure points we look for before recommending tools, tactics, or a rebuild.
- Shaky source data
- You can't fix conversion rate or CAC when the numbers feeding your decisions are wrong in the first place.
- Inflated conversions
- Double-counted or misfiring events make weak campaigns look strong, so you keep pouring budget into losers.
- Missing handoffs
- Lead forms fire in a frontend tool but never reach GA4 or your CRM. The lead exists, the data doesn't.
- No naming discipline
- Inconsistent event names turn reporting into guesswork by committee, and nobody trusts the dashboard.
- Broken cross-domain
- Checkout and subdomain jumps reset the session, so attribution falls apart right at the money step.
- No validation
- Nobody ever confirmed the events actually fire. You're reporting on data you've never tested.
WHAT THE SCOPE INCLUDES
What we build
One measurement layer your whole team can trust, with proof that every event fires the way it should.
What changes after
- Event map tied to your funnel and the KPIs that matter
- A standardized event and parameter taxonomy
- UTM governance and source consistency checks
- Cross-domain and checkout-flow tracking that holds the session
- GTM container build with clear, documented trigger logic
- GA4 event mapping and key conversion setup
- Pixel alignment where paid media needs accurate signals
- A validation log with pass or fail evidence for each event
HOW THE WORK MOVES
How we run this
The work follows a clear sequence, so you can see what happens before, during, and after implementation.
- 01 Audit we inspect your existing tags, events, and data layer to find what's broken and what's silently wrong.
- 02 Design We map events to your funnel and lock a naming taxonomy your whole team can follow.
- 03 Build GTM container, GA4 conversions, cross-domain, and pixel alignment, all configured cleanly.
- 04 Validate Every event tested with a pass or fail log, so you ship on data you've actually verified.
BUILT AROUND THE OUTCOME
What proper analytics and tracking gives you
Most sites track pageviews and stop there. We set up analytics and conversion tracking that tie every visit to a source and an outcome, so you spend on what works and cut what doesn't.
- Clean GA4 and events
- GA4 configured with real event and conversion tracking, not the default noise, so the numbers in your reports actually mean something.
- Server-side and consent
- Server-side tagging and consent-mode setup so tracking survives ad blockers and stays compliant with privacy rules.
- Dashboards that decide
- Looker Studio dashboards mapped to your goals, so you see revenue, leads, and channel ROI at a glance instead of digging.
DECISION QUESTIONS
Analytics & Tracking Services FAQ
These answers cover fit, scope, delivery, and ownership before we discuss a proposal.
What does an analytics setup include?
It includes a clean GA4 property, Google Tag Manager, event and conversion tracking mapped to your real goals, e-commerce or lead tracking, consent mode, and a Looker Studio dashboard. The point is trustworthy numbers tied to outcomes, not a default install that counts pageviews and little else.
Do you set up GA4 and Google Tag Manager?
Yes. We configure GA4 and GTM together, with a proper data layer, named events, and conversions that match your business, whether that's purchases, form fills, calls, or signups. Done right, GTM lets you add future tracking without touching code.
Can you fix inaccurate or double-counted data?
Yes. Duplicate tags, misfiring events, self-referrals, and bot traffic are the usual culprits behind numbers that don't add up. We audit the current setup, remove the noise, and rebuild the tracking so your reports finally match reality.
What about server-side tracking and cookie consent?
We set up server-side tagging so conversion data survives ad blockers and ITP, and consent mode so tracking respects your cookie banner and stays compliant with GDPR-style rules. You keep accurate data without cutting corners on privacy.
Which dashboards or reports do I get?
A Looker Studio dashboard built around your goals: traffic by channel, conversions, revenue, and the handful of metrics that actually drive decisions. It updates automatically, so you stop exporting spreadsheets and start reading one screen.
How long does analytics setup take?
A standard GA4 and GTM setup with events and a dashboard takes about a week. Complex e-commerce or multi-site tracking takes longer. You get documentation of every event so your team knows exactly what's being measured and why.
YOUR NEXT USEFUL STEP
Make every growth decision on real data
Get a clean GA4 and GTM setup with validated events and reports that map to revenue.
Discuss your project
Share the current site, the business constraint and the result you need. You will get a written scope before work starts.
Start with a focused brief
Tell us what your Analytics and tracking project needs
Share the current situation, your preferred timeline, and the result you are trying to reach. You will get a practical reply, not a generic sales sequence.
- Reviewed personally by Gaurav
- A clear recommendation on scope and next steps
- Your details stay private
Free measurement templates
Free to download, no email required. Broken measurement makes good channels look bad. Run this audit yourself before you buy anything.
Marketing Audit Worksheet
A seven-part scored audit that ends in three things to fix, not a deck of observations.
Small Business Budget Worksheet
Works backwards from what you need to take home to what you have to bill.
If you would rather have this done than do it yourself, tell us what you are working on. If not, the templates are still yours.