Nobody wrote down what the page was for
A page with 5 equal calls to action has none. Until someone names the single action each template owes the business, every design review turns into a taste argument and the loudest opinion wins.
Web design that gets used,
not just admired.
Most web design services sell you a look. We sell you the decisions underneath it: what each page is for, what it has to load in, and how it behaves on a 360px phone in a weak signal. Gatilab has been designing and shipping sites for 850+ clients since 2008, and the pretty part is the byproduct.
850+ clients served
$38M+ in client revenue influenced
500M+ search impressions generated
You keep the source files, the fonts, and the design system in your own name. Nothing we hand over needs us to stay useful.
Trusted by teams at
IBMAdobeHubSpotCanvaFreshBooksAirtelMonday.comDepositphotosEdurekaVenngage
IBMAdobeHubSpotCanvaFreshBooksAirtelMonday.comDepositphotosEdurekaVenngage
Most redesigns lose money because nobody defined what the page was for.
Three failures account for almost every redesign we are asked to rescue. None of them are visual problems, which is why restyling never fixes them.
Speed was treated as a cleanup task
Image weight, font loading, and how much moves on scroll are decided at the design stage. Fixing them after the build means undoing the design, which is why the performance ticket sits in the backlog for a year.
The redesign quietly deleted the rankings
Changed URLs, dropped headings, and removed internal links cost traffic that took years to earn. A beautiful site that lost half its organic sessions is a failed project, whatever the case study says.
What you can actually buy.
Six web design services, each scoped and priced on its own. You can book one without buying the rest, and the review often shows you need less than you thought.
UI and UX design
Wireframes, prototypes, and the user flows behind them. We settle what each screen is for before anyone argues about colour, which is where most design projects lose their first 3 weeks.
WireframesPrototypingUser flowsFigma
Website redesign
A rebuild around what the site has to do, not a fresh coat of paint on the same structure. Page inventory first, design system second, visuals third. Your URLs, internal links, and headings survive the move.
Page inventoryDesign systemSEO safeContent mapping
Responsive and mobile-first design
Designed at 360px and grown upward, because that is where most Indian traffic arrives. Every breakpoint is checked on a real viewport, not scaled down in a design tool and hoped for.
Mobile-firstReal devicesCross-browserWCAG contrast
Landing page design
One offer, one action, and a layout that argues for it. Objection handling is written into the page rather than left to a FAQ nobody scrolls to, and tracking is wired in before launch so the page can be judged.
One actionCopy directionA/B variantsConversion tracking
Ecommerce and product page design
Stores designed backward from the checkout. Product pages that answer the objection the buyer actually has, and a cart flow that stops losing people at the shipping step.
WooCommerceProduct pagesCheckout flowCart UX
Design systems and handover
Tokens for colour, type, spacing, and radius, plus components your team reuses. The deliverable is a system your next designer can extend, not 40 disconnected artboards.
Design tokensComponent libraryDocumentationDev handoff
Four stages, each ending in something you can hold.
Design overruns come from decisions made twice. Every stage below produces an artifact you approve before the next one starts.
- 01
Define what each page owes you
We inventory the current pages, name the 1 action each one is responsible for, and agree the performance and accessibility budget in writing. Nothing visual happens in this stage on purpose.
You leave with: a page inventory and the action each template must produce
- 02
Structure before surface
Wireframes and content hierarchy for every template, reviewed on your real copy rather than lorem ipsum. This is the cheapest stage to change your mind in, so we spend the arguments here.
You leave with: wireframes for every template, plus the copy direction
- 03
Design the system, not the pages
Tokens, components, and states, applied across templates. Mobile is designed first and checked on a real device before the desktop view is signed off.
You leave with: a component library and every template at 3 real breakpoints
- 04
Handover a developer can build from
Specs, states, assets, and the reasoning behind each decision. If we are also building it, the same system becomes the front-end. If someone else is, they get enough to do it without calling us.
You leave with: handover files, specs, and the reasoning behind each choice
Starting-at pricing, with the assumptions printed.
Design work is delivered remotely and quoted in dollars. Build and development are quoted separately, so you can take the design elsewhere if you want to. Taxes are extra and always shown.
Design review
from $800one time
For teams with a working site who want to know what to change before they spend on changing it.
- Page by page review against the action each page owes you
- Hierarchy, contrast, and mobile behaviour checked on real devices
- Form and checkout friction listed in order of cost
- Annotated screenshots your developer can work from
- A walkthrough call with whoever will implement it
If the review finds the design is not your problem, we say so and point at what is.
Redesign
from $2,800
For businesses whose site was built years ago, page by page, with no structure underneath.
- Structure and page inventory before any visual work
- Design system with real components, not one-off pages
- Mobile designed first, because most of your traffic is there
- Copy direction for every template, not lorem ipsum
- Handover files plus the reasoning behind each decision
We will tell you if a rebuild is not warranted and a lighter refresh would do.
Landing page
from $2,000
For launches, ad campaigns, and offers that need a page built to convert rather than to inform.
- One action per page, chosen before design starts
- Objection handling written into the layout
- Built to load fast on Indian mobile connections
- Analytics and conversion tracking wired in
- A second variant when the budget supports testing
One page, or $3,800 with the build and testing included.
Every track opens with a review, because an honest redesign price depends on what is already there. Campaign work is detailed on the landing page design page, app and product interfaces on the UI design page, and the build side on web development services.
What good looks like 6 months after launch.
A design engagement is worth what it leaves behind, not what it looked like on reveal day.
500M+search impressions generated across client work since 2008
The test we apply to our own work is blunt. Six months after handover, can your team add a page that still looks like the site, and is the mobile view still the one people actually use? If either answer is no, the design was scoped wrong, however good the reveal looked.
What lands in your account
- A single named action per template, agreed in writing
- Mobile layouts verified on real devices, not simulated
- Contrast and focus states meeting WCAG AA
- A component library your team can extend
- Every URL, heading, and internal link accounted for
- Source files and fonts licensed in your own name
Worth booking, or worth looking elsewhere.
Design is where vague briefs do the most damage. Half of this list is reasons we say no.
Worth booking
- Your site is a sales channel and you can name what it should be producing
- You can point at 1 person who approves design decisions
- You would rather fix structure than restyle the same broken layout
- You want the mobile view designed first, not adapted last
- You want to own the source files, the fonts, and the system
Look elsewhere
- Your budget is under $800. Below that we cannot review the site honestly, and a redesign quoted without a review is decoration.
- You want a design that looks like a specific award site. We will borrow the mechanism, not the skin, and that is a different conversation.
- You need it live in 10 days. Structure work compresses badly and it is the part that makes the rest worth paying for.
- You want visuals only, with no interest in what the pages have to do. There are cheaper studios for that and we will name one.
- Design is not your bottleneck. If traffic or offer is the problem, a redesign moves nothing and we will say so in the review.
Web design services by city.
Each page below covers what businesses in that market usually need designed, plus the same published pricing. Location changes meeting times and payment methods, not the work.
Major metros
Wider coverage
Related services
Web design questions, answered.
Scope, cost, timelines, rankings, copy, handover, and whether you can take the files elsewhere.
What do web design services include?
Our web design services cover 6 things: UI and UX design, full website redesign, responsive and mobile-first design, landing page design, ecommerce and product page design, and design systems with developer handover. Every engagement opens with a page inventory, because what a redesign costs depends on how many templates actually need to exist.
How much does web design cost in India?
Our published floors are $800 for a design review, $2,000 for a landing page, and $2,800 for a full redesign. Design work is delivered remotely and quoted in dollars, with taxes extra and always printed. The final number depends on template count, how much content strategy is needed, and whether you want the build quoted alongside it.
How long does a website redesign take?
A design review runs 1 to 2 weeks. A landing page is usually 2 to 3 weeks including copy direction. A full redesign is typically 5 to 8 weeks of design before any build starts. We quote a timeline against your template count rather than a standard number, and we will tell you when a deadline is not achievable instead of agreeing and missing it.
Will a redesign hurt my search rankings?
It can, and it is almost always a structure problem rather than a visual one. We inventory every URL, heading, and internal link before the design starts, and the ones that carry traffic are treated as constraints on the new design. If a page has to change URL, the redirect is part of the plan rather than a post-launch discovery.
Do you write the copy as well?
We write copy direction for every template, which means the argument each section is making and roughly how long it runs. Full copywriting is a separate scope. Designing against lorem ipsum is how layouts end up unable to hold real sentences, so we never do it either way.
Can you design without building the site?
Yes, and plenty of clients take that route. Design and build are quoted separately so you can hand the files to your own developer or another agency. Handover includes specs, states, assets, and the reasoning, which is the part most handovers leave out.
Do you work in Figma?
Yes. Wireframes, prototypes, component libraries, and tokens all live in Figma, and the file is shared with you from day one rather than revealed at the end. You keep edit access after the project closes.
Which cities do you work with?
We work remotely with clients across India and internationally. There are dedicated pages for 12 major metros linked above, plus a wider index covering 106 cities. Location affects meeting times and payment method, not the work.
Website Redesign Services
Gaurav scopes this work and stays involved through handoff. Gatilab manages the proposal, production schedule, delivery and ongoing support.
WEBSITE REDESIGN SERVICES
A Redesign That Doesn't Kill Your Rankings
Most redesigns look better and perform worse. Traffic drops, rankings vanish, conversions tank. We redesign for looks and performance, so your new site loads under 2 seconds and keeps every SEO signal you've built. Every URL change gets a redirect before launch.
Redesign scorecard
- Modern design
- SEO preserved
- Mobile-first
- Fast loading
- Accessibility
- Content migrated
- Sites redesigned
- 800+
- Years building
- 18+
- SEO loss target
- 0
- Load time
- <2s
THE WORKING PROBLEM
Why most redesigns fail
The visible symptom is rarely the whole problem. These are the failure points we look for before recommending tools, tactics, or a rebuild.
- SEO destroyed
- Changed URLs with no redirects, lost meta data, broken internal links. Years of ranking work gone the day you go live.
- Heavier, not faster
- The new design adds plugins, bigger images, and fancy animations. It looks great and loads in 8 seconds. Speed gets ignored.
- Still desktop-first
- Designed on a 27-inch monitor, phones tested as an afterthought. Over 60% of your traffic is mobile and it shows.
- Pretty but useless
- Looks great in a portfolio, converts terribly in real life. Design awards don't pay your invoices.
- Endless revision loops
- No clear vision, 20 rounds of edits, six months later still not live. Scope creep kills redesign projects.
- No baseline data
- Nobody measured before, so nobody can prove improvement after. No numbers means no ROI story for your stakeholders.
WHAT THE SCOPE INCLUDES
What you get
A redesign with a paper trail. Every change measured against the old site, so you can prove it worked.
Before → after
- Pre-redesign SEO audit and baseline metrics captured first
- URL mapping and a full 301 redirect plan
- Mobile-first responsive design, not a desktop layout squeezed down
- Performance budget with a sub-2-second load target
- Content migration with every SEO metadata field preserved
- Accessibility built to WCAG 2.2 AA
- Conversion tracking set up for a clean before-and-after comparison
- 30 days of post-launch monitoring and fixes
HOW THE WORK MOVES
The redesign process
The work follows a clear sequence, so you can see what happens before, during, and after implementation.
- 01 Audit & baseline Full SEO audit, performance benchmarks, content inventory, and URL mapping. We measure everything before touching anything.
- 02 Design & prototype Mobile-first wireframes, visual design, and clickable prototypes. You approve before a single line of code gets written.
- 03 Build & migrate Development on staging with full content migration, 301 redirects, metadata transfer, and speed work .
- 04 Launch & monitor A controlled launch, then 30 days tracking rankings, traffic, Core Web Vitals, and conversions daily.
BUILT AROUND THE OUTCOME
A website redesign that improves results, not just looks
A redesign that looks better but converts worse or loses rankings is a failure. We redesign sites to be faster, clearer, and higher-converting while protecting the SEO you've earned, so the new site beats the old one where it counts.
- Goal-driven redesign
- A redesign grounded in your goals and user data, so every change improves clarity, conversion, or speed, not just aesthetics.
- SEO protected
- URL structure, redirects, and content preserved and improved, so a redesign lifts rankings instead of tanking them.
- Faster and modern
- A modern, fast, mobile-first build, so the new site performs as well as it looks and doesn't undo your gains.
DECISION QUESTIONS
Website Redesign Services FAQ
These answers cover fit, scope, delivery, and ownership before we discuss a proposal.
What does a website redesign include?
A review of your current site's goals, performance, and pain points, then a redesign covering structure, visual design, content, speed, mobile, and SEO. The aim is a site that's clearer, faster, and higher-converting, while keeping the rankings and traffic you already have.
Will a redesign hurt my SEO?
Not when done right, but careless redesigns are a top cause of ranking drops. We preserve URL structure or map 301 redirects, keep and improve content, and crawl the new site to catch issues. Rankings drop when redesigns ignore these steps; We build to protect them.
How do I know if I need a redesign?
If your site is slow, dated, hard to update, not mobile-friendly, or not converting, a redesign is worth it. Sometimes targeted fixes are smarter than a full redesign, and we'll tell you honestly which your site actually needs rather than selling the bigger job.
Will the new site be faster?
Yes. We rebuild on a clean, modern, mobile-first foundation with performance in mind, so the redesign improves speed and Core Web Vitals rather than adding weight. A slower redesign is a step backward, and we build to avoid that.
Can you redesign without losing my content?
Yes. Your content and its SEO value are preserved and improved, not discarded. We carry over what works, refresh what's dated, and keep the structure search engines already trust, so you build on your equity instead of starting from zero.
How long does a website redesign take?
Typically a few weeks depending on size and how much content and custom work is involved. We scope it after reviewing your current site and goals, and include the testing and redirect steps that protect your traffic through the switch.
YOUR NEXT USEFUL STEP
Your redesign should improve everything, not just looks
Get a new site that keeps your SEO, loads faster, and turns more visitors into customers. With the data to prove each one.
Discuss your project
Share the current site, the business constraint and the result you need. You will get a written scope before work starts.
Tell us what the site has to do better.
Send the current URL, what is underperforming, and the 1 action you most want visitors to take. That is enough for a useful first reply.
- 1A written reply within 1 business day
From whoever would actually run the work, not a sales desk reading a script.
- 2A 30 minute call, if it looks like a fit
We go through the site together and name what is costing you, whether or not you hire us.
- 3A scope and a number in writing
With the assumptions printed, so you can hold it against any other quote you are weighing.
Would rather talk first? Message us on WhatsApp. And if design turns out not to be your bottleneck, we will say so and point at what is.
Start a design brief
Six questions. No account, no call booking widget, no drip sequence.
Free web design project templates
Free to download, no email required. Before you sign anything with any designer, these cover the parts that get argued about later. No email required.
Web Development Contract
Scope, change control, IP transfer on final payment, and a termination clause. Use it on whoever builds your site.
Project Proposal Template
The structure a proposal should follow, so you can tell a considered quote from a padded one.
If you would rather have this done than do it yourself, tell us what you are working on. If not, the templates are still yours.