Gatilab builds digital systems that keep performing.
WordPress engineering, SEO strategy, content, and conversion design under one roof. Since 2014, Gatilab has helped 850+ brands turn websites into measurable business infrastructure.
Trusted by teams at IBM, Adobe, HubSpot, Canva, Acer, Airtel, and FreshBooks.
Build. Rank. Grow.
The work grew. The standard stayed the same.
Technology should feel invisible when it is doing its job. That simple idea still guides the work.
Gaurav Tiwari started building websites in 2009 and founded Gatilab in 2014. What began around a solo blog grew into an independent marketing and web development agency that has served 850+ clients and completed 2,000+ projects.
The common thread is measurable, maintainable work. Today, Gatilab works across high-performance WordPress development, SEO strategy, content marketing, analytics, and conversion-focused design.
We do not chase trends. We build systems that compound over time. Read more about Gaurav Tiwari and the experience behind the agency.
What clients should notice after we leave.
The deliverable is not just a cleaner page or a higher score. It is a system your team can operate, measure, and improve.
The site gets faster.
Every build targets sub-second load times, green Core Web Vitals, and PageSpeed scores above 90. Performance is treated as architecture, not cleanup.
Decisions have evidence.
Analytics, A/B tests, search data, and conversion behavior shape the roadmap. The opinion with the best evidence wins.
Bad ideas get challenged early.
You get clear tradeoffs, realistic timelines, and direct reporting. If an approach is likely to waste time or budget, we say so before the work begins.
How the work moves from problem to proof.
Every engagement starts by finding the real constraint, then works outward. That keeps scope tied to the business problem and gives every release a reason to exist.
Diagnose
We inspect the site, search visibility, analytics, content, and operating constraints before recommending a build. The first job is to separate symptoms from causes.
Decide
The roadmap names the outcome, dependencies, risks, and what we are deliberately not doing. Tradeoffs stay visible, so scope does not grow quietly in the background.
Build
Work ships in reviewable stages. WordPress, content, SEO, conversion, and measurement decisions are made together instead of being handed between disconnected specialists.
Measure
After release, analytics and tracking show what changed. Performance, search behavior, conversions, and maintainability decide the next iteration.
Code, content, and growth stay in one room.
One team can build the site, find the demand, publish the answer, and measure what happens next. That removes handoff friction and keeps every discipline accountable to the same outcome.
Build
Custom WordPress architecture, themes, plugins, migrations, and conversion-focused page design.
Explore WordPress development →Rank
Technical SEO, keyword strategy, site structure, and content systems built around search demand.
Explore SEO services →Grow
Content marketing, analytics, landing pages, and iteration tied to pipeline rather than vanity reports.
Explore content marketing →The best engagements share one thing: ownership.
Gatilab works best with teams that want a durable system and can participate in the decisions that shape it. Fit matters because a good process cannot rescue mismatched expectations.
A good fit
The partnership is strongest when the website is treated as an operating asset, not a one-off piece of decoration.
The site has a business job.
You can name the lead, sale, application, subscription, or operational outcome the work needs to support.
You want the disciplines connected.
Development, search, content, conversion, and analytics need one accountable direction rather than separate competing roadmaps.
Decision-makers can join the work.
The people who own priorities, approvals, and constraints are available when a tradeoff needs a real answer.
Maintainability matters after launch.
Your team wants a fast system it can understand, update, measure, and improve without rebuilding it every year.
Probably not a fit
Some expectations create the wrong incentives before any code or content is produced. It is better to name those early.
The lowest upfront price must win.
Gatilab optimizes for lifetime value, performance, and maintenance. That is rarely the cheapest quote on day one.
Rankings must be guaranteed.
No agency controls a search engine. We can improve the inputs, measure progress, and adapt, but we will not sell certainty we do not have.
Everything is urgent all the time.
Real priorities require sequencing. If every request bypasses scope and review, quality and accountability disappear together.
Measurement access is off the table.
Without analytics, search data, and conversion signals, improvement becomes opinion. We do not recommend operating that way.
From global platforms to founder-led teams.
Gatilab’s client list includes IBM, Adobe, HubSpot, Canva, Acer, ASUS, Airtel, FreshBooks, and India’s Ministry of Agriculture.
Founder-led, with the work close to the craft.
Gatilab is based in Rudrapur, India, and works with teams around the world. The company is led by Gaurav Tiwari, a WordPress developer, educator, and entrepreneur who has been building websites since 2009.
Founder-led does not mean every task waits on one person. It means technical, editorial, and commercial decisions have a clear owner, and the standard does not get diluted between proposal and delivery.
Gatilab grew from hands-on publishing and WordPress work, where slow pages, fragile plugins, vague content, and missing measurement have immediate consequences. That background keeps the agency practical: understand the mechanism, build the smallest durable solution, and leave the system easier to operate.
Read Gaurav’s story →Founded
An independent digital agency built for long-term client work.
Based in India
Working with businesses, publishers, and product teams globally.
Core contributor
Platform knowledge stays connected to real publishing and business use.
Tell us what you are building.
Within 24 hours, you will have a clear plan, an honest timeline, and a practical next step.