We all know how difficult it is to stay on top of our social media efforts. In the present competitive atmosphere, even the smallest companies need to maintain a respectable presence on popular social media platforms such as Facebook, Instagram, and Twitter. However, managing all these accounts and regularly publishing effective content can be a pretty tedious job.
This is where social media scheduling tools come in – with their help, you can plan your social media strategies well in advance and post across platforms in a much more relaxed and efficient manner. If you’ve been looking for the best social media scheduling tools for your business, then you are in just the right place. In this article, I have listed the 15 best social media scheduling tools presently available. I’ve also described their salient features to help you choose the right one for your business.
Top 15 social media scheduling tools
This is an all-in-one social media management and automation tool that you can use to schedule and publish posts across different platforms. Its robust publishing tool allows you to optimize posts for every individual social network and organize them into an easily understandable social calendar. Moreover, it lets different members easily track posts, share notes, and collaborate on social media content using the social media scheduling calendar.
Apart from scheduling and publishing, Agorapulse helps you manage nearly all aspects of your social media campaigns. Of particular note is its social inbox that allows you to manage comments and direct messages from followers – all in just one box. As a result, you will be able to effortlessly handle your social media interactions without ever missing even one message.
Agorapulse comes with a highly useful monitoring tool as well. It helps you keep an eye on conversations revolving around your brand across various social platforms. Thus, you can get an idea of the general feelings towards your brand and promptly take necessary steps for improvement. For people running large-scale social media operations, Agorapulse offers everything required to schedule, optimize, and publish social media posts. It also comes with a plethora of extra features to help you get an extra edge in your campaigns.
Pricing – Agorapulse’s free plan is suitable for individuals, while its paid plans are billed annually and priced at $79 per month.
SocialBee is an efficient social media scheduling tool that helps users stay on track with all their social media accounts. You can use it to schedule posts for nearly every social media platform imaginable, such as Facebook, Instagram, Twitter, Pinterest, Google My Business, and LinkedIn. The tool works on a category-based scheduling system; instead of publishing posts individually, you can assign a category to each of your posts and conveniently schedule cross-platform campaigns using these categories. People running more extensive campaigns with a lot of content can easily re-queue and edit their posts in bulk using this feature as well.
SocialBee allows you to save all your old posts into content libraries, allowing you to easily keep track of everything you’ve posted on each of the platforms. Then, using the post recycling features, you can republish posts from your library to different platforms or to the same platform at other times.
Apart from its state-of-the-art scheduling features, SocialBee includes a wide range of analytics, collaboration, and reporting features that are helpful for big marketing teams seeking to share and collaborate on social media content and assess the results of their campaigns. As a result, it is undoubtedly one of the best social media scheduling tools for businesses and individuals alike.
Pricing – You can subscribe to plans starting from $13.30 per month for up to five social accounts.
This is a unique social media scheduler tool that has been specially designed for Instagram. You can use it to schedule posts on any platform in your social sets, such as Facebook, LinkedIn, Twitter, Google My Business and, of course, Instagram. In addition, it features a handy content calendar that allows users to visualize upcoming publishing schedules and content plans easily. Thus, it is an ideal option for Instagram marketers and creators who generally deal with visual content such as videos and images.
It’s technically possible to use Pallyy for scheduling on five different major platforms, but it has been optimized for Instagram publishing. In fact, it comes with an Instagram bio link tool that helps you improve sales on Instagram. Also, it provides extensive Instagram analytics to help you make your campaigns on the platform more effective. You can readily access Pallyy from both desktop and mobile devices. By virtue of its handy drag-and-drop editor, you can conveniently rearrange your upcoming feed posts and enhance their visual appeal.
Since Pallyy grants access to unlimited user accounts, it is a particularly good option for social media managers and agencies that must balance costs.
Pricing – The free plan includes one social set and up to fifteen posts per month. Its paid plans start from $15 per social set, and you can avail of a discount beyond five social sets. All the plans give you access to unlimited user accounts.
Do you prefer to take a back seat when it comes to social media content creation and publishing? If yes, then Missinglettr might be just what you are looking for. It is a social media scheduling platform and automation tool that has been designed to help businesses create and schedule content without dedicating an excessive amount of time to their social media efforts. Furthermore, since it automatically generates social media content based on blogs taken from RSS feeds, it is an excellent choice for busy business owners and bloggers.
Once Missinglettr generates campaigns automatically, you can use the social media calendar to easily personalize and edit them. You can also use the tool to create social media drip campaigns for offers, one-off content, and curated posts generated from your blog posts and other influencers’ material. Thereafter, the calendar tool will allow you to create a well-balanced schedule for your entire campaign.
You can clearly see that Missinglettr will help you avoid repetitive posts and make the most of your content. Also, it comes with a robust analytics tool that can track key metrics of your social media campaigns and optimize them according to the insights obtained.
Pricing – Apart from a relatively limited free plan, Missinglettr offers paid plans starting from $19 per month. You can use the curate add-on to work with content curation and promotion.
PromoRepublic is an efficient social media tool with additional features to help you create content and plan your campaigns faster and easier than ever. One of its most notable features is a handy social calendar that allows you to schedule posts ahead of time for different platforms. Moreover, the tool comes with a massive library of curated content to help you set up the foundations of your social media campaigns.
You can find images, articles, and other industry-relevant material to inspire your social media posts using the curation feature. Also, you can choose from a wide range of templates to create visually striking and professional-looking posts. PromoRepublic’s dashboard allows you to customize and edit graphics directly from the interface itself. Thus, you can easily add finishing touches to your posts when scheduling. Its recording feature helps you record and analyze engagement metrics for your social media posts.
Most of PromoRepublic’s plans come with a social inbox feature as well. It is a platform that offers a solution for all types of businesses – from smaller companies to enterprise-level businesses and marketing agencies. It is an ideal tool to help marketing teams handle scheduling and social media management effectively, saving a lot of time.
Pricing – PromoRepublic’s plans start at $9 per month.
If you are particularly interested in analytics, then Iconosquare could be just the social media scheduling tool you are looking for. It is equipped with a robust social media publishing tool that lets you easily plan all kinds of content. For example, its calendar makes planning visual content for platforms like Instagram a cakewalk. It also lets you schedule carousel posts and stories, upload posts in bulk, and preview your feed before publishing – an especially useful feature for Instagram marketers.
That said, Iconosquare’s biggest strength lies in its analytics; it is exceptionally useful for measuring advanced social metrics such as impressions, engagement rates, and reach. It even allows you to track metrics for Instagram stories and closely watch social media mentions and tags. Moreover, you can use it to set up automation to create social media analytics reports in just three minutes. It is an excellent choice for businesses that require a scheduler with extra analytics features.
Pricing – Iconosquare’s plans begin from $45 per month, billed annually.
This is a social media management tool that is known for its robust publishing abilities. To help you with scheduling, it provides a handy content calendar that gives you and your clients a clear idea of the posts due to be published. Agencies scheduling content well in advance for their clients can conveniently publish both individual posts and in bulk. It also allows you to create post queues for consistently scheduling and publishing posts on your client’s social media accounts.
Apart from its scheduling features, Sendible offers a wide range of useful social media management tools for agencies. For example, teams can use the social inbox to manage interactions and comments from different platforms from one unified inbox. Sendible also comes with powerful analytics and reporting features to help users easily track and evidence results while managing client campaigns. Moreover, you can use the social listening tool to measure brand sentiment.
Sendible is undoubtedly an ideal tool for small businesses and agencies managing social media campaigns for several clients.
Pricing – Sendible’s plans start from $25 per month, billed annually.
ContentCal is a great social media scheduling tool for content marketing teams in particular. It features a useful calendar tool to help you schedule multi-platform social media campaigns, blog content press releases, and much more. In addition, you can easily share this calendar with your clients or team members to keep them updated regularly.
ContentCal is also a great choice for content marketers working with a large team or a range of clients. It lets you set up approval workflows and easily get your posts signed off and approved by the relevant individuals. You can also use ContentCal as an all-around social media management tool because it includes analytics features and a handy Engage tool for managing customer interactions.
Moreover, ContentCal comes with an AI content generator to help you bring down your content creation timescales by almost 90%. As a result, it is a great choice for marketers managing different aspects of content campaigns apart from social media.
Pricing – Its plans start from $30 per month, billed annually.
NapoleonCat is a powerful social media scheduling tool for helping customer service teams get the best returns for their social media efforts. Its scheduling features include a handy content calendar that lets you publish posts to Facebook, Twitter, Instagram, Google My Business, and LinkedIn from a unified dashboard. It also comes with automated tools to help you add automated comments on your posts, and discount codes, CTA buttons, and more to your Google My Business offers.
The most noteworthy feature of NapeoleonCat that makes it the best choice for customer service teams is its outstanding social inbox. You can use the social inbox to effectively manage all your social media interactions – from offering customer support via direct and personal messages to responding to comments. Thus, NapoleonCat helps teams stay engaged with their followers while using automated messages to reduce the time spent replying to repetitive messages.
It is one of the best tools for customer service teams that need to run a highly organized social media operation.
Pricing – NapoleonCat’s plans start from $21 per month, billed annually.
TweetDeck is an ideal social media scheduling tool for users who largely deal with Twitter when it comes to social media. It is a free tool that is available to all Twitter users and is useful for managing your Twitter interactions and scheduling your tweets ahead of time. If you Tweet frequently, then you might find it challenging to manage your feed and respond to messages and comments. Using TweetDeck, you can properly organize your feed into separate timelines and manage your messages and trending hashtags to navigate the platform more easily.
Unfortunately, you can’t use TweetDeck to schedule posts for other platforms such as Facebook and Instagram. Nevertheless, it is an ideal free tool for scheduling Twitter posts.
Pricing – TweetDeck is completely free to use for everyone who has a Twitter account.
This is a creative social media scheduling tool that truly makes the entire scheduling process a whole lot easier. It first creates a well-organized, content-filled library and then proceeds to automate your campaigns to make sure that you consistently keep posting evergreen content on all your social media profiles.
MeetEdgar also helps you create new content; for example, if you’re short of time to craft a post, you can just add a link to a blog that you feel will hold your readers’ attention. The tool will then choose an appropriate quote that can form the basis of your post. It will also automatically generate five different variations of each post you create so that you can repurpose them for other social profiles.
MeetEdgar is just what you need if you’re looking for a way to keep your social media profiles fresh and regularly updated without investing too much time in the same.
Pricing – Its plans start from $19 per month.
Sprout Social is known for its feature-laden social media management software that is geared toward large enterprise companies and businesses. In fact, it is much more than just a scheduler; it is an ideal option for teams that require a collection of powerful social media tools to manage their social media campaigns.
It offers a useful visual content calendar to help you easily manage posts across all platforms. These visual elements make it easier for you to schedule posts for image-focused platforms such as Pinterest and Instagram. If you don’t have enough content, you can use the multimedia library to get inspiration and pictures for posts.
Apart from its handy scheduling features, Sprout Social possesses a robust engagement tool. It helps you put together a unified inbox that brings together messages from all your social media profiles. So in case you have a big team managing your social media campaigns, they can use the unified inbox to conveniently respond to followers and make sure that messages are not lost in translation.
Sprout Social also excels in analytics; you can use the analytics tool to visualize crucial metrics such as reach and engagement and create reports for your clients and colleagues. In addition, the social media listening tool helps you closely monitor brand mentions online. To sum up, Sprout Social offers everything a large business requires to manage its social campaigns effectively.
Pricing – Its plans start from $89 per user per month, billed annually.
If you’re looking for a more affordable social media management tool, then Crowdfire could be a good choice. It comes with a feature-laden social media scheduler and content calendar to help you publish to major social platforms such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn. It also includes a handy tailoring feature to optimize your posts for the platform you are publishing them to.
Using the automatic best time to post feature, you can have your content shared at optimal times or customize it based on your own analytics. Apart from scheduling, you can also use Crowdfire to create content, analyze your post-performance, and monitor brand mentions across various social platforms. Also, smaller businesses can access all of Crowdfire’s tools for free.
Crowdfire allows you to link up to three social accounts and post ten times a month for free. If you require more posts or accounts, you can subscribe to a paid plan for less than $10. Crowdfire is undoubtedly an excellent tool for social media management that masterfully weighs features with affordability.
Pricing – Apart from Crowdfire’s limited free plan, you can subscribe to paid plans starting at $7.48 per month (billed annually).
This is a relatively simple but useful social media publishing tool geared towards businesses wanting to keep their social media costs to a bare minimum. You can use it to manage all your accounts on all major social media platforms such as Facebook, Instagram, and Twitter. Speaking of Instagram, you can use the content calendar to schedule content and even your first comments on every post. It can also help you plan Stories content well ahead of time.
Moreover, Buffer Publish comes with helpful collaboration features such as approvals and draft posts that can help you work smoothly with your team and client when it comes to social content. It is a wholesome tool that offers nearly everything you need to effectively plan and schedule your social media posts. Even better, all of these publishing tools come with its free plan.
Pricing – Buffer’s basic publishing tools are available for free. If you want the complete toolkit with features such as analytics and engagement metrics, then you can subscribe to its paid plans starting from $5 per social channel (billed annually).
Zoho Social is aimed at marketers in small and large organizations wanting to grow their brand’s social media presence. It offers pre-publishing insights based on the engagement level of previous posts and audience activity. It also shows users the percentage of their audience that is likely to see their posts now, suggests the next best time to post, and allows them to schedule a post to be released at the same time of the day in different time zones.
Zoho Social features a real-time monitoring dashboard to help marketing teams listen to conversations revolving around their brand. You can search and track a keyword, and respond when you have to. By virtue of its instant notifications, you can react quickly and ensure that you don’t miss any relevant conversations.
It also includes a dedicated reports tab that provides social-network-specific statistics and comprehensive analytics, allowing you to understand more about your audience and how people engage with your content.
Pricing – The standard plan of Zoho Social is priced at $10 per month. It also offers two other plans – Professional ($25 per month) and Agency ($200 per month).
All the social media scheduling tools listed here are efficient and unique in terms of their features. Your choice should depend on your business requirements and the social media platforms you tend to use most frequently. I hope this article helps you choose a great tool and make your business attain greater heights in the days to come.