Google Ads Management

Your Google Ads budget is buying clicks, not customers

We rebuild Google Ads accounts around the searches that actually convert, then manage them against revenue instead of clicks. Every engagement starts with a paid audit, so you see what’s broken before you commit to a retainer.

Book the ₹25,000 audit See pricing

Replies within one business day, IST. You pay Google directly, we never bill media through us.

“We’re spending, but I can’t tell what’s working.”

Start with the audit. You get a wasted-spend report inside 10 working days. See the audit

“We’ve never run Google Ads before.”

Launch and Manage verifies conversion tracking before spending a rupee. See how it runs

“Our agency sends reports I don’t understand.”

You get cost per qualified lead and revenue, not impression charts. See the reporting

“I’m not sure we’re big enough for this yet.”

Under ₹50,000 a month in ad spend, we’ll tell you to wait. Read who this isn’t for

Track record

18
Years building for the web
850+
Clients served
90+
Notable brands
2,000+
Projects delivered
104%
Year-over-year growth

These figures cover every Gatilab service, not paid media alone. We’d rather tell you that than imply a Google Ads record we haven’t published yet.

Brands we’ve delivered work for

  • IBM
  • Adobe
  • HubSpot
  • Canva
  • Monday.com
  • IATA
  • FreshBooks
  • Acer
  • Asus
Three ways in

Pick the one that matches what you already know

Prices exclude 18% GST, which is added on every invoice. Media budget is separate and paid straight to Google on your own card.

Start here

You’re spending and can’t prove it’s working

For businesses already running Google Ads with unclear returns. One account, one report, no retainer attached.

₹25,000 one-time + GST

Any ad spend · 10 working days

  • Full account and conversion tracking audit
  • Wasted spend broken out by campaign and search term
  • Keyword, match type, and structure rebuild plan
  • Landing page and Quality Score findings
  • Prioritized 30-day action plan you can hand to anyone
Book the audit

The fee is credited against your first month if you move to a retainer within 30 days.

Most chosen

You want Google Ads run properly from day one

For a first serious program, or an inherited account that needs rebuilding rather than tuning.

₹45,000 per month + GST

Needs ₹1,00,000+ monthly ad spend · 3-month minimum

  • Account build or rebuild with conversion tracking verified first
  • Search, Performance Max, and remarketing campaigns
  • Weekly search term review and negative keyword work
  • Landing page conversion recommendations
  • Monthly revenue report plus one working call
Start Launch and Manage

Month one is setup. You keep the account, the history, and every asset if you leave.

Multi-channel

You’re scaling past a single channel

For teams running ₹5,00,000+ a month across Google, Meta, and Amazon who need one owner for all of it.

₹85,000 per month + GST

Needs ₹5,00,000+ combined spend · 3-month minimum

  • Everything in Launch and Manage
  • Meta and Amazon Ads management
  • Shopping feed and catalogue campaign management
  • Creative testing roadmap with monthly iterations
  • Fortnightly calls and a shared Slack channel
Talk about a retainer

We cap accounts per manager, so we’ll tell you if we’re full rather than stretch thin.

How it runs

What you receive, week by week

Every stage ends in something you can hold, read, or hand to someone else. Nothing here is an internal phase you pay for and never see.

  1. 01

    Audit and access

    Days 1 to 10

    We take read access to Google Ads, Analytics, and Search Console, then map where the budget actually goes against what actually converts.

    You leave with: A wasted-spend report and a 30-day plan in plain language.

  2. 02

    Tracking before spend

    Days 11 to 18

    Conversion tracking, GA4 events, and offline conversion import get verified before we touch a single bid. Most accounts we inherit are measuring the wrong thing, usually form views instead of qualified leads.

    You leave with: Conversion tracking you can audit yourself, documented.

  3. 03

    Rebuild and launch

    Days 19 to 30

    Campaigns get restructured around search intent, with negative keyword lists built from your own search term history and a landing page brief wherever the page is the bottleneck.

    You leave with: A live restructured account and a written change log.

  4. 04

    Manage against revenue

    Ongoing

    Weekly search term review, bid and budget shifts, and creative tests. Reporting shows cost per qualified lead and revenue contribution, never impressions or click-through rate alone.

    You leave with: A monthly report you can read in five minutes, plus one call.

Honest fit

Worth booking, or worth looking elsewhere

We’d rather lose the enquiry now than three months in. Two of these are reasons we turn work down every month.

Worth booking

  • You’re spending ₹50,000 a month or more on ads, or you’re ready to.
  • You can tell us what one qualified lead is worth to the business.
  • Someone on your side can answer a question inside a week.
  • Your site can actually take a conversion: a form, a call, or a checkout.
  • You want to own the ad account and the data, not rent it.

Look elsewhere

  • Your ad budget is under ₹50,000 a month. Management fees would eat the result. Build organic search first and come back.
  • You want guaranteed leads or a fixed cost per lead. Auction pricing moves, and nobody can honestly promise that.
  • Your website needs fixing before ads can work. That’s a separate project, and we’ll say so in the audit.
  • You can’t give admin access to the Google Ads account. We won’t manage what we can’t see.
  • You need daily calls. We work weekly cycles with one monthly deep dive.
Before you ask

The questions that decide it

Something not covered? Ask directly and you’ll get a straight answer, not a calendar link.

Ask on WhatsApp
What does this actually cost in total, including ad spend?

Management fee, plus 18% GST on the fee, plus your media budget. At the ₹45,000 tier with a ₹1,00,000 media budget you’d plan for ₹1,53,100 a month: ₹45,000 fee, ₹8,100 GST, and ₹1,00,000 straight to Google. We never bill media through us, so you pay Google directly on your own card and see every rupee of it.

Why a flat fee instead of a percentage of ad spend?

A percentage pays us more when you spend more, whether or not the spending works. A flat fee means the only reason to argue for a bigger budget is that the numbers justify it. It also means you can forecast our cost, which a percentage never lets you do.

How long before we see results?

Tracking is verified inside 18 days and the rebuilt account is live by day 30. Meaningful movement in cost per qualified lead usually shows between weeks 6 and 10, once there’s enough conversion data to optimize against. Anyone promising week one is guessing.

Do we own the Google Ads account?

Yes. We work inside your account with manager access, never the other way round. If we part ways you keep the account, the full history, the conversion data, and every creative asset. We’ll never ask you to advertise from an agency-owned account, because that turns your own performance history into someone else’s leverage.

Is there a lock-in?

Three months minimum, because month one is setup and month two is data collection. Judging the work on 30 days isn’t fair to either of us. After the third month it runs monthly, and you can stop with 30 days’ notice.

Can you work alongside our existing agency or in-house team?

On the audit, yes, and it’s often useful. For ongoing management we need to be the only ones changing campaigns. When two parties edit the same account nobody can tell which change caused which result, and you end up paying both of us to argue about it.

Next step

Tell us what your ads aren’t doing

Send your account ID and roughly what you’re spending. We’ll tell you whether an audit is worth your money before you pay for one, and if the honest answer is to fix something else first, that’s what you’ll hear.

Book the ₹25,000 audit Ask a question first

Replies within one business day, IST. Audits start within a week of payment.