The first impression happens before anyone reads
It takes roughly 50 milliseconds to form an opinion about a brand. That judgment lands before a visitor reads a single line of your copy, which means the mark and the palette are doing the arguing.
Logos and Branding
A brand that sticks.
Not just a logo.
We build the whole identity, from the primary mark through the guidelines that keep it consistent two years later. You get the strategy behind the marks, not a folder of files and a wish of luck.
850+ brands created
6 continents served
$38M+ in client revenue influenced
Founded in 2014 by Gaurav Tiwari, a WordPress Core contributor. Branding work runs alongside the web and content teams, so the identity survives contact with a real site.
Trusted by teams at
IBMAdobeHubSpotCanvaFreshBooksAirtelMonday.comDepositphotosEdurekaVenngage
IBMAdobeHubSpotCanvaFreshBooksAirtelMonday.comDepositphotosEdurekaVenngage
Why branding matters
Your brand is what people say when you're not in the room.
Inconsistency makes a business look smaller
Consistent presentation across every touchpoint signals that someone is in charge. Mismatched logos, three versions of the blue, and a different voice on every channel read as a company still figuring itself out.
A polished identity changes what you can charge
Buyers pay more for brands that look like they know what they're doing. The identity is usually the cheapest lever you have on price positioning.
What's included
A complete brand identity, end to end.
Logo design
Custom marks with multiple concepts and unlimited revisions. We design for every size you'll actually use, from a 16px favicon to a trade show banner, and check each one in one color before it ships.
Logo conceptsVector filesVariationsBrand mark
Brand identity system
Color, typography, pattern, and imagery rules that add up to one visual language. Everything is documented, so the next designer you hire doesn't have to guess.
Color paletteTypographyVisual languageBrand guidelines
Brand strategy
Positioning, voice, and messaging that give the brand a point of view. We define how you sound and what you stand for, not just how you look.
Brand voicePositioningMessagingCompetitive analysis
Collateral design
Business cards, letterheads, social templates, and presentation decks that carry the identity into the places customers actually meet it.
Business cardsStationerySocial templatesPresentations
Brand refresh
Modernize without throwing away the recognition you've built. We keep what people already identify you by and fix the parts that have aged badly.
Brand evolutionVisual updateHeritage preservationRepositioning
Start a focused brief
Tell us what you are working on
Share the current situation, what you have tried, and the outcome you need. You get a practical reply from a person, not an automated sequence.
Graphic Design & Branding Services
Gaurav scopes this work and stays involved through handoff. Gatilab manages the proposal, production schedule, delivery and ongoing support.
GRAPHIC DESIGN & BRANDING SERVICES
Branding That Makes People Choose You
It takes 50 milliseconds for someone to form an opinion about your brand. Not 50 seconds. Milliseconds. We build a brand system, logo, colors, type, and guidelines, that works together so you stop looking "small" and start winning the work you deserve.
Full brand identity
- Logo & marks
- Color & type system
- Brand guidelines
- Templates
- Competitor analysis
- Asset library
- Brands helped
- 800+
- Years designing
- 18+
- First impression
- 50ms
- Brand system
- 1
THE WORKING PROBLEM
Why weak branding costs you work
The visible symptom is rarely the whole problem. These are the failure points we look for before recommending tools, tactics, or a rebuild.
- First impressions stick
- People judge your brand in 50 milliseconds. A dated logo or mismatched colors lose the deal before you say a word.
- You look smaller than you are
- Better expertise still loses proposals to bigger-looking firms. Inconsistent design makes a strong company read as amateur.
- Random design pieces
- A logo here, a flyer there, a deck that looks like a different company. Pieces that don't connect read as chaos, not a brand.
- You disappear on the shelf
- Generic packaging blends into everything around it. Without a distinct identity, quality products go unnoticed.
- No system to scale
- Every new asset starts from scratch because there's no guide. That's slow, inconsistent, and expensive over time.
- No clear message
- Pretty design with no strategy doesn't sell. A brand needs a position before it needs a palette.
WHAT THE SCOPE INCLUDES
What's in your brand system
Comprehensive brand assets that work together as one system, not random design pieces. Built from strategy, not just taste.
Where you are → where you'll be
- Brand strategy session to define position and audience
- Competitor visual analysis to find your white space
- Logo suite with primary, secondary, and icon marks
- Color palette and type system with usage rules
- Brand guidelines document your whole team can follow
- Templates for social, decks, and key marketing assets
- Packaging or print direction where your business needs it
- An organized asset library so nothing starts from scratch
HOW THE WORK MOVES
How we approach branding
The work follows a clear sequence, so you can see what happens before, during, and after implementation.
- 01 Strategy session We define your position, audience, and what makes you different, before a single pixel gets drawn.
- 02 Competitor analysis we map how rivals look so we find the visual white space you can own instead of blending in.
- 03 Design the system Logo, color, and type built as one connected identity, not isolated pieces that fight each other.
- 04 Guidelines and handoff You get a brand guidelines document, templates, and an organized asset library your team can run with.
WHY THIS HOLDS UP
Branding that changes outcomes
One client was losing proposals to larger firms despite better expertise, simply because they looked small in presentations. After a full rebrand, they won 3 major projects in the first quarter.
Another was a D2C wellness brand with generic packaging that vanished on the shelf. A distinct identity gave the product recognition it never had before. Branding isn't decoration. It's the difference between getting chosen and getting overlooked. Pair it with UI design or a landing page and the system carries straight through to your site.
BUILT AROUND THE OUTCOME
Branding and design that make you look the part
People judge your business by how it looks in seconds. We create branding and graphics, logo, identity, and the assets around it, that make you look credible and consistent everywhere customers meet you.
- Identity that fits
- A logo and visual identity built around your business and audience, so it looks right and lasts, not a trendy mark you'll redo in a year.
- A consistent system
- Colors, type, and templates so everything, site, social, docs, feels like one brand instead of a mismatched patchwork.
- Assets that ship
- Social, web, and marketing graphics designed and ready to use, so your brand looks polished across every channel.
DECISION QUESTIONS
Graphic Design & Branding Services FAQ
These answers cover fit, scope, delivery, and ownership before we discuss a proposal.
What does your branding service include?
Logo design, a visual identity system, colors, typography, and usage, brand guidelines, and the graphic assets you need for web, social, and marketing. The goal is a consistent, credible brand you can apply everywhere, not just a logo file.
Do I get more than a logo?
Yes. A logo alone isn't a brand. We deliver a full identity, color palette, typography, and guidelines, plus templates and assets so your brand stays consistent across your site, social, and documents. Consistency is what makes a brand feel established.
How is branding different from just design?
Design is how something looks; branding is the consistent identity and impression across everything customers see. Good branding gives you a system so every touchpoint reinforces the same recognizable feel, rather than one-off graphics that don't connect.
Can you refresh my existing brand?
Yes. If your brand feels dated or inconsistent, we can refresh the identity and build the system and assets to apply it, modernizing without throwing away recognition you've built. A refresh grounded in your existing equity beats a jarring reinvention.
What assets can you design?
Logos, brand identities and guidelines, social media graphics, web graphics, presentations, marketing materials, and more. Essentially the visual assets a business needs to look consistent and professional across its channels.
How long does a branding project take?
A logo and core identity typically take a couple of weeks with revision rounds; a full identity system with assets takes longer. We scope after understanding your business and needs, then give a clear timeline.
YOUR NEXT USEFUL STEP
Build a brand people remember
Get a complete brand system, logo, colors, type, and guidelines, designed from strategy so you win the work you deserve.
Discuss your project
Share the current site, the business constraint and the result you need. You will get a written scope before work starts.
Questions, answered
Branding questions, answered
Understand the process, concepts, revisions, ownership, deliverables, and investment before we begin.
What is included in a brand identity package?
Our brand identity packages include logo design (primary, secondary, and icon variants), color palette, typography selection, brand guidelines document, business card design, and social media templates. Premium packages add stationery, packaging, and brand strategy.
How many logo concepts do you provide?
We present 3–5 unique logo concepts based on your brief. You choose a direction, and we refine it through 2–3 revision rounds until it’s perfect. Every concept is original—we never use templates or clip art.
How long does branding take?
A logo-only project takes 1–2 weeks. A complete brand identity package takes 3–4 weeks, including discovery, concept development, revisions, and final deliverables. Rush timelines are available for an additional fee.
Do I own the final logo and brand assets?
Yes. Upon final payment, you receive full ownership and copyright of all brand assets. We provide files in all formats—AI, EPS, SVG, PNG, and PDF—so you can use them anywhere, from business cards to billboards.
Can you rebrand an existing business?
Absolutely. We handle complete rebrands including logo redesign, updated visual identity, brand messaging refresh, and rollout strategy. We ensure the transition maintains brand equity while positioning you for growth.
What makes a good logo?
A great logo is simple, memorable, versatile, and timeless. It works at any size—from a favicon to a billboard. It communicates your brand’s essence without needing explanation. We design with these principles at the core.
Do you design for specific industries?
We have designed 850+ brands across technology, healthcare, finance, e-commerce, food, real estate, education, and more—serving clients on 6 continents. Whatever your industry, we create identities that resonate with your specific audience.
How much does branding cost?
Logo design starts at ₹15,000. Complete brand identity packages start at ₹45,000 and include logo, color palette, typography, brand guidelines, and essential collateral. Enterprise branding with full strategy starts at ₹1,50,000.
Have a different question? Add it to the project brief on this page.
Free brand project templates
Free to download, no email required. Scope a branding engagement so both sides know what lands and when.
Project Proposal Template
The structure a proposal should follow, so you can tell a considered quote from a padded one.
Client Onboarding Pack
Welcome letter, intake questionnaire, access checklist, and kickoff agenda for the first thirty days.
If you would rather have this done than do it yourself, tell us what you are working on. If not, the templates are still yours.