Most businesses hire a digital marketing agency in Kolkata after a bad experience with one. A retainer that reported impressions. A Google Ads account nobody could explain. An agency billing a percentage of the spend it kept telling them to raise. Gatilab charges a flat monthly fee, fixes the tracking before scaling budget, and says plainly when a channel is not worth running.
Fees are flat and printed, never a share of your media spend. The ad accounts, the data, and the creative stay in your name.
Three patterns cover most of the digital marketing work we take on in Kolkata. If yours is not here, the audit is the cheapest way to find out what is going on.
Kolkata runs on B2B trade, and most of that demand starts as a specific product search rather than a brand one. Search usually beats social here, and the money is better spent on catalog pages and Google Ads than on daily posting nobody reads.
Businesses with decades of footfall and no measurable online channel are the common brief. The first job is not a campaign, it is a working Google Business Profile, a page that answers the obvious questions, and tracking that proves whether calls came from search.
Bengali and English audiences behave differently in ad copy and on landing pages. Running one English campaign at everyone is cheaper to set up and quietly more expensive per lead.
A digital marketing engagement in Kolkata usually runs 2 or 3 of these, not all 6. The audit decides which, and we would rather run a narrow one well.
Technical fixes, content that answers real queries, and the internal linking that makes both compound. Organic is slower than paid and it is the only channel that keeps paying after you stop funding it.
Campaigns built around searches that already show buying intent. The budget stays in your account, and our flat fee means we gain nothing when you raise it.
Paid social where the audience genuinely is, with creative tested against the offer rather than against opinion. Not every business needs this, and we will say when yours does not.
The page the ad points at decides whether the click was worth buying. One audience, one decision, and measurement wired in before launch.
The work that converts attention you already paid for: sequences after a form fill, nurture for slow decisions, and content that answers the questions sales keeps repeating.
Tracking that survives a browser update, and a monthly report you can argue with. If a channel is not working we would rather show you than average it away.
Percentage-of-spend pricing quietly rewards an agency for burning budget. These are flat fees in rupees, plus GST, and the media budget stays yours to control.
For businesses already spending who cannot trace results back to campaigns.
Plus GST. The fee comes off your first month if you continue.
For businesses that need leads this quarter and want one team running paid and organic together.
Plus GST, 3-month minimum. Assumes about ₹1,00,000 a month in media spend.
For businesses where marketing is the main growth channel and the mix spans several platforms.
Plus GST, 3-month minimum. Suits ₹5,00,000+ a month in media spend.
Every engagement opens with the audit, because scaling spend against broken tracking is how budgets disappear. Ad accounts stay in your name. Detailed paid search work is covered on the Google Ads management page, and organic on the SEO services page.
Digital marketing budget gets wasted in the gap between launching and knowing. Every stage below produces something you can hold us to before the next starts.
We check tracking, conversions, and current campaigns before touching budget. Most accounts are measuring the wrong thing, and optimising against a broken number just gets you to the wrong place faster.
You leave with: a ranked fix list and an honest read on what is wasted
Conversion tracking, server-side events where the browser blocks things, and a definition of a lead everyone agrees on before we spend against it.
You leave with: tracking you can trust, and a baseline to judge us against
Campaigns and pages go live in a deliberate order, with enough budget per test to reach significance instead of guessing from 40 clicks.
You leave with: live campaigns, and the first read on what converts
Budget moves toward what produces revenue and away from what does not. Reporting is monthly, against pipeline rather than impressions.
You leave with: a monthly report tied to revenue, not vanity metrics
Marketing retainers are where vague promises do the most damage. Half of this list is reasons we turn Kolkata enquiries down.
Cost, pricing model, account ownership, and how quickly any of it shows up.
Because a lot of those quotes are for posting and reporting rather than for performance, and because we charge a flat fee instead of a share of your media spend. If your budget is small and you mainly need someone to keep the profiles active, a local freelancer is genuinely the better buy and we will tell you that.
Paid, if you need pipeline this quarter and have at least ₹50,000 a month in media to put behind it. Organic, if you can wait 2 to 3 quarters and want a channel that keeps working after you stop paying. Most Kolkata clients we take on start paid and add organic once the tracking is trustworthy.
Our published fees are ₹25,000 for a one-time account audit, ₹45,000 a month for launch and management, and ₹85,000 a month for a full growth retainer, all plus GST. Media spend is separate and stays in your own account. Fees are flat, never a percentage of what you spend.
Because percentage-of-spend pays an agency more when your budget goes up, whether or not that was the right call. A flat fee removes that incentive entirely. It also means a month where we recommend cutting spend costs us nothing to recommend.
You do. Google Ads, Meta, Analytics, and Search Console all stay in accounts registered to your business. We work inside them. Leaving us means removing our access, not rebuilding your history.
Paid search can produce leads within weeks once tracking is right. Organic typically takes 3 to 6 months to show meaningful movement, longer in competitive categories. We report against a baseline taken in month 1 so the difference is measurable rather than asserted.
Send your current channels, roughly what you spend, and what a good month looks like. You get a specific read back, not a pitch deck.
Prefer to talk first? Message us on WhatsApp. If your media budget is under ₹50,000 a month we will say so and point you at a better use of it.
