Automated flows quietly out-earn campaigns because they reach people at the moment intent is highest. We build the flows that matter, on top of authentication and deliverability that actually works, and we report revenue per recipient rather than open rates.
“We only send campaigns when someone remembers.”
Flows run without anyone remembering. That’s the entire point. See the flow map
“Our emails land in spam or promotions.”
Deliverability comes first. SPF, DKIM, DMARC, and reputation before any copy. See the process
“Open rates look fine but nothing sells.”
Open rate stopped being meaningful after Apple Mail Privacy. We report revenue per recipient. See what’s reported
“We’re not sure our list is worth emailing.”
The audit says plainly whether it is, and whether it needs cleaning first. Start with the audit
These figures cover every Gatilab service, not this one alone. We’d rather say that plainly than imply a per-service record we haven’t published.
Brands we’ve delivered work for
Nothing else on this page matters if your mail doesn’t arrive, so deliverability is stage one every time. Platform fees are separate and paid directly by you.
For teams with a list and a platform who aren’t sure what’s working or whether deliverability is sound.
One platform · 2 weeks
Credited against a flow build booked within 30 days.
For ecommerce and SaaS teams with a list who are leaving the automated revenue on the table.
Audit included · 4 to 6 weeks
You keep the platform account, the templates, and the list. Always.
For teams treating email as a revenue channel that needs continuous testing, not a one-time setup.
3-month minimum
If your flows plateau and your list isn’t growing, we’ll tell you to pause this.
The order matters more here than in any other service. Beautiful emails that land in spam earn nothing.
Week 1
SPF, DKIM, and DMARC get verified and fixed, sending domains and reputation get checked, and inbox placement gets tested across major providers. Nothing else starts until mail arrives.
You leave with: Verified authentication records and a placement test you can re-run.
Week 2
Engagement cohorts, suppression rules, and list hygiene get reviewed. Emailing people who stopped opening two years ago is what damages the reputation you just fixed.
You leave with: A cleaned list, suppression rules, and defined segments.
Weeks 3 to 5
Welcome, cart and browse abandonment, post-purchase, and win-back flows get built with real segmentation and tested across major email clients, including the ones that still don’t support modern CSS.
You leave with: Live flows, each with its own tracked revenue attribution.
Week 6 onward
Reporting centres on revenue per recipient and per flow. Open rate is noted and largely ignored, because Apple Mail Privacy made it close to meaningless.
You leave with: A readout you can tie to actual revenue, per flow.
Email is easy to make look busy and hard to make pay. Two of these are reasons we decline.
Something not covered? Ask directly and you’ll get a straight answer, not a calendar link.
Because a beautifully written flow that lands in spam earns nothing, and you’d be paying us for work no customer will ever see. Authentication and reputation are unglamorous and they’re the highest-leverage fix in email. We check placement before we write a single subject line.
We report them and largely discount them. Apple Mail Privacy Protection pre-loads images for a large share of recipients, which inflates opens without a human reading anything. Revenue per recipient and per flow is the number that survives that, so it’s the one we lead with.
Whichever you’re on, in most cases. We have opinions about which suits ecommerce versus SaaS and we’ll share them if you’re choosing, but we don’t resell platforms and take no commission. You keep the account in your name, which means leaving us costs you nothing but a handover call.
Almost never to the whole segment. Sending to long-dormant contacts is one of the fastest ways to damage the sender reputation that determines whether your engaged contacts see anything. A controlled win-back to a subset is worth trying once. Blasting the lot is not.
Either. The build price assumes we write them. If you have a copywriter, we’ll build the flows, segmentation, and templates around their copy and the price comes down. Say which at the audit stage so the scope reflects it.
They keep running, in your account, and they keep earning. Templates, flow logic, and segments are all yours and none of it is locked to us. Automated flows are the part of marketing that keeps working after everyone stops paying attention, which is precisely why they’re worth building properly.
Send your platform, rough list size, and which flows already exist. We’ll tell you whether deliverability is the problem, the flows are, or your list needs work before either matters.
Free to download, no email required. The scripts and planning documents behind the sequences, free to take.
14 scripts for late payment, scope creep, silence, and bad news.
A one-page system built on a weekly pattern, with a minimum viable month for when things get busy.
If you would rather have this done than do it yourself, tell us what you are working on. If not, the templates are still yours.
