Black Friday Landing Page Examples

What should a Black Friday landing page show on the first screen, and does it need a countdown timer at all? Those are the questions we hear most from teams building a sale page in November, and the answer is easier to see in real pages than in a checklist.

Most sale pages lose buyers in the first 5 seconds. The offer is vague, the price is hidden behind a click or the headline promises a discount almost nobody gets.

So we went back to 12 software and service sale pages from Black Friday 2025, as the Wayback Machine captured them, and looked at what each one put above the fold. Below is what each page did well, where it lost trust and the pattern across all 12.

Black Friday Landing Page Examples at a Glance

“First screen” means what showed in a 1440 by 900 browser window, without scrolling.

Page	Type	Countdown	Price on first screen	Biggest lesson
Kinsta	Dedicated page	No, written dates	Savings per plan	Sell against the buyer’s peak-season risk
Proton	Dedicated page	Yes	No	Guarantee next to the button
Divi	Dedicated page	Yes	No	Separate offer for existing customers
WP Rocket	Pricing page	Yes, plus a date	Yes	Price, old price and deadline in one view
Rank Math	Pricing page	Yes	Yes	Renewal price inside the plan card
AppSumo	Homepage takeover	Yes, plus a date	On deal cards	Exact deadline with a time zone
Elementor	Homepage takeover	No	No	Per-product discount badges in the menu
Envato	Homepage takeover	No	Yes	“Our only sale of the year” as the urgency
Cloudways	Homepage takeover	Yes	Not verified	The offer is the main button
WPForms	Homepage button swap	No	No	One button change turns the page into a sale
MasterClass	Homepage banner	No	No	A quiz before the price
Bluehost	Homepage ribbons	No	Not verified	Trust signals under the hero

Dedicated Black Friday Pages

A page built only for the sale gives you the most room to explain the offer. These three used that room differently.

Kinsta

A dedicated sale page for managed WordPress hosting. See the archived page.

• The headline calls it the biggest WordPress hosting deal of Black Friday
• The subhead talks about outages during peak traffic, not the price
• Dates in red: November 17 to December 2
• Two offer cards: 50% off the first 6 months on monthly plans, or 6 months free on annual plans

What works: It sells the deal against the buyer’s own risk in a busy week, and the plan table shows the saving in dollars.

What doesn’t: The 30-day money-back guarantee only appears in the FAQ, and the social proof sits well below the fold.

Proton

A dedicated sale page for a privacy suite. See the archived page.

• A countdown bar at the top with a “Get the deal” button
• The subhead promises up to 70% off
• A 30-day money-back guarantee, “100M+ accounts” and a press logo row right under the button
• Tabs for each product start at the fold

What works: The guarantee and two trust signals sit next to the button, and the tabs send each buyer to their own product.

What doesn’t: The 70% figure is the VPN discount. Mail, Drive, Pass and Lumo ranged from 38% to 60%, and the first screen shows no price.

Divi

A dedicated sale page for a WordPress theme and builder. See the archived page.

• A dark hero with a “Last Chance” badge and a boxed countdown
• The button promises up to 80% off and a free prize
• Further down, separate sections for new users and existing users

What works: Existing customers get their own offer instead of watching new buyers get a better deal. The live user count and the prize add urgency without a fake deadline.

What doesn’t: The header says up to 79% and the hero says 80%. The plain Divi plan was 25% off.

Pricing Pages in Sale Mode

Some vendors skip a new page and put the sale on the pricing page itself. Buyers who search for the product’s price land straight on the offer.

WP Rocket

The regular pricing page with a sale bar. See the archived page.

• A yellow bar with “40% OFF”, the end date of November 29 and a live countdown
• Three plan cards with the sale price and the old price struck through: Single $35.40 (was $59), Plus $71.40 (was $119), Multi $179.40 (was $299)
• A 14-day money-back guarantee right under the cards

What works: Discount, real price, old price and deadline are all visible without a scroll or a click. This is the clearest first screen of the 12.

What doesn’t: The headline is the evergreen one, so the event lives only in the bar. The first-year-only discount is explained in the FAQ.

Rank Math

A sale version of the pricing page. See the archived page.

• A bar that stacks three claims: a massive discount, 2x benefits and $25,000 worth of free offers
• A countdown above the plan cards
• Cards with the old monthly price, the new one and the percentage: Business at $16.58 a month (was $27.99), Agency at $41.58 (was $64.99)
• Each card states the renewal price

What works: Doubled limits add value beyond a percentage, and the renewal price sits in the card where buyers decide. That’s rare and honest.

What doesn’t: Three big claims fight for attention, the $25,000 bonus is vague and the discount changes by plan.

Homepage Takeovers

Most vendors turned their homepage into the sale page for the week. The good ones changed the first screen. The weaker ones added a banner and left the rest alone.

AppSumo

A full homepage takeover for a software marketplace. See the archived page.

• A Black Friday item in the main menu and a full-width countdown
• A hero with a loud brand voice and 10% off sitewide until December 2 at noon Central time
• Deal cards with “ends in 4 days”, review counts and a share claimed

What works: The deadline has a date, a time and a time zone, and each card shows its own scarcity.

What doesn’t: 10% sitewide is small for Black Friday, so the hero leans on the event. Anchors like $1,980 against $119 invite doubt.

Elementor

A homepage takeover for a WordPress site builder. See the archived page.

• A headline with up to 65% off and a price-tag graphic
• A “Choose your plan” button
• Discount badges on each product in the menu: the website builder up to 20%, hosting up to 50%

What works: The badges let a buyer find their real number fast.

What doesn’t: The 65% headline is the add-on maximum, while the main Editor plans were up to 20%. There’s no date or countdown, only “before it ends”.

Envato

A homepage in Cyber sale mode for a creative asset subscription. See the archived page.

• A hero line that says it’s their only sale of the year
• A price card: 25% off annual plans, from $12.38 a month (was $16.50)
• Value bullets next to the price: unlimited downloads, 26M+ assets, a lifetime commercial license

What works: “Our only sale of the year” makes the urgency believable with no timer at all.

What doesn’t: 25% is modest, and the end date of December 2 at 10:00 UTC sits in the fine print.

Cloudways

A homepage with a sale bar for managed cloud hosting. See the archived page.

• A top bar with a countdown, 50 free migrations and the promo code BFCM5050
• The main button reads “GET 50% OFF for 3 months”
• A 3-day trial with no credit card

What works: The offer is the main button, and the no-card trial lowers the risk. (The archived page didn’t render visually, so this comes from its text.)

What doesn’t: Buyers have to type a promo code, and the discount covers only 3 months.

WPForms

A homepage with one button changed. See the archived page.

• The usual headline for a drag-and-drop form builder
• An orange button: “Unlock Up To 70% Off!”
• The review count and rating right under the button

What works: One button change turns the evergreen page into a sale page, with social proof beside it.

What doesn’t: The page never says Black Friday, gives no deadline and doesn’t say which plan gets 70%.

MasterClass

A homepage with a sale banner for an online course subscription. See the archived page.

• A thin banner: 50% off for Black Friday, ends today
• The usual headline, then a quiz about what brought you there

What works: The quiz personalizes the visit before the price shows up.

What doesn’t: The offer is only a thin banner, and “ends today” has no date or timer behind it.

Bluehost

A homepage with sale ribbons for web hosting. See the archived page.

• The usual hosting headline with “View Plans & Pricing” and “Talk to an Expert” buttons
• A trust row: 30-day guarantee, the WordPress.org recommendation and the Trustpilot rating
• “Black Friday sale” ribbons on plan cards at the bottom edge of the screen

What works: Three trust signals sit directly under the buttons.

What doesn’t: The hero never mentions the sale, so Black Friday only shows at the fold line.

What the 12 Pages Tell Us

• Countdowns on 6 of 12. Proton, WP Rocket, Rank Math, AppSumo, Divi and Cloudways used one. The strongest two, WP Rocket and AppSumo, paired it with a written date.
• Prices on the first screen on 3 of 12. WP Rocket, Rank Math and Envato. Kinsta showed dollar savings instead.
• Inflated “up to” numbers on 3 of 12. Elementor, Proton and Divi led with a maximum most buyers wouldn’t get. It was the most common way to lose trust.
• Renewal prices were rare. Rank Math put it in the plan card. WP Rocket left it to the FAQ and Envato to the fine print.
• Guarantees near the button on 3 of 12. Proton, WP Rocket and Bluehost.

How to Build Your Black Friday Landing Page

This is the first screen we’d build from what worked above:

1. Put the event in the headline. A sale that lives only in a bar is easy to miss.
2. Show the real price and the old price. A percentage alone makes the buyer do math.
3. Write the deadline as a date, time and time zone. Add a countdown only if it matches that date.
4. Lead with the discount most buyers get. If 65% applies to one add-on, say what the main plan gets.
5. Put the guarantee next to the button. It answers the last worry before the click.
6. State the renewal price. Buyers who know it on day one are the ones who renew.
7. Give existing customers their own offer. A link to an upgrade deal keeps your best buyers happy.

For pages outside the sale season, our B2B landing page examples cover the same first-screen decisions for lead generation.

Mistakes to Avoid

• Two different numbers for one offer. Divi showed 79% in the header and 80% in the hero.
• A countdown that resets or reads zero. If your timer depends on JavaScript, check that the page still makes sense without it.
• “Ends today” with no date. It reads as a permanent banner by the second visit.
• A popup over the hero. On smaller screens, a newsletter popup hid Kinsta’s offer in our capture.
• An evergreen hero with a sale ribbon below the fold. The buyer has to scroll to learn there’s a sale.

FAQs on Black Friday Landing Pages

Does a Black Friday landing page need a countdown timer?

Not always. 6 of the 12 pages we looked at used one, and the best ones paired it with a written date. Envato used no timer and made the urgency believable by calling it its only sale of the year.

Should I build a new page or change my pricing page?

If most buyers already search for your price, put the sale on the pricing page, as WP Rocket and Rank Math did. A dedicated page makes sense when you have several products or offers to explain.

What should be above the fold on a Black Friday sale page?

The event, the real price next to the old one, the deadline with a date and time zone, one button and the guarantee.

Final Remarks

If you only fix one thing on your sale page, we’d make the headline number honest. A smaller discount that matches the price a buyer sees at checkout earns more trust than a big “up to” that doesn’t.

Our Black Friday marketing strategy covers dates and discount depth, and our team builds sale pages through our landing page design services if you’d rather hand it off.