This is direct senior SEO consulting for teams who can execute but need someone who has seen the problem before. No account manager, no onboarding deck, no minimum retainer dressed up as a partnership. You get judgement, a roadmap, and someone to argue with when you’re about to do something expensive.
“We have a team, we just need direction.”
That’s exactly what this is. You execute, we decide what’s worth executing. See the plans
“We got contradictory advice from two agencies.”
A single paid opinion with reasoning attached is cheaper than picking wrong. Book a roadmap call
“We’re about to spend heavily on a migration.”
One review before a replatform costs less than recovering from a bad one. See how it runs
“We want someone to do the work, not advise.”
Then you want the managed services instead, and we’ll point you there. Read who this isn’t for
These figures cover every Gatilab service, not this one alone. We’d rather say that plainly than imply a per-service record we haven’t published.
Brands we’ve delivered work for
Consulting is capacity-limited, because it’s the same person every time rather than whoever is free. If we’re full, we’ll tell you rather than hand you to someone junior.
For a specific decision: a migration, a penalty, a replatform, or a strategy you want challenged.
90-minute call · written follow-up
If we can’t add anything useful, we’ll say so on the call and refund it.
For in-house teams and agencies who execute well but want senior review and prioritisation each month.
No minimum term
No minimum term. If a month adds nothing, stop and we’ll agree it did nothing.
For a defined project, a replatform, an expansion, or covering a gap while you hire.
Typically 3 to 6 months
The goal is making us unnecessary. We’ll say when that point arrives.
Consulting fails when it produces advice nobody can act on, so every stage ends in something your team can pick up.
Before the call
We go through your analytics, Search Console, and site before any call, so the time gets spent on judgement rather than on you explaining your setup out loud.
You leave with: A call that starts at the actual problem, not at introductions.
The call
The useful part is disagreement. We’ll challenge assumptions, name what we think is a waste of money, and say when we’re uncertain rather than performing confidence.
You leave with: A recorded call your team can rewatch and quote.
Within 3 days
A prioritised roadmap, in writing, with reasoning attached to each item so your team can defend it internally without you being in the room.
You leave with: A written roadmap, prioritised, with the reasoning included.
Ongoing
Advice that arrives once and then goes quiet is worth little, because execution raises questions the roadmap didn’t anticipate. Follow-up access is part of every tier.
You leave with: A route back to the same person, not a ticket queue.
This service is deliberately narrow. Two of these are reasons we redirect people elsewhere.
Something not covered? Ask directly and you’ll get a straight answer, not a calendar link.
Fair question, and the honest answer is that it’s the term people search for. What’s actually on offer is direct access to senior consulting without the agency wrapper: no account manager, no onboarding deck, no minimum retainer. If you’d rather the full managed service with a team behind it, that’s the other services on this site.
You’ll have paid $450 to avoid a much more expensive mistake, which is a good trade. It happens. Some sites are already doing the right things and their problem is patience, not strategy. We’d rather say that than invent work to justify a retainer.
Yes, and it’s usually where consulting earns its money. Translating SEO requirements into terms a developer can actually implement is a specific skill, and a lot of SEO advice dies because nobody did that translation. The embedded tier exists for engagements where this is most of the work.
Yes, routinely. Send yours. We also won’t take on a direct competitor of an existing consulting client in the same market without telling you first, because the value of an outside opinion drops if it’s shared.
A real one. Stop any month. The reason we can offer it is that consulting has almost no setup cost, unlike managed services where the first month is largely onboarding. If a month produces nothing useful, we’d rather you leave than resent the invoice.
A discovery call is a sales conversation where the incentive is to find you a problem worth a retainer. This is paid, so the incentive is to be useful in ninety minutes and be told you were worth the money. Those produce different conversations.
Search work goes wrong when nobody can point at what was delivered. Every engagement produces artefacts you keep, whether or not you continue with us.
Every crawl error, indexation gap, speed problem, and tracking break, each written with the fix and ranked by what it costs you today.
The searches worth winning, matched to the page that should win them, with the gaps where no page exists yet.
Rankings, organic traffic, and conversions in one place, with a short note on what changed and what we are doing next.
Related services
Describe the actual problem, whether that’s a migration, a traffic drop, or two agencies telling you opposite things. If a ninety-minute call can’t move it, we’ll say so before taking your money.
Free to download, no email required. Whether you hire a consultant, hire in-house, or do it yourself, these are the documents that keep the work honest.
Every check a real audit covers, plus the line between findings and implementation. Hold any agency to it.
A seven-part scored audit that ends in three things to fix, not a deck of observations.
Rollover caps, service levels, and reporting commitments. The terms that decide whether a retainer is worth renewing.
If you would rather have this done than do it yourself, tell us what you are working on. If not, the templates are still yours.
