SEO vs SEM: What’s the Difference and Which Should You Use?
I spent $2,400 on Google Ads in 2023 to test SEM marketing for my WordPress blog. Over three months, those ads brought in about 4,200 visitors and generated roughly $1,800…
SEO Guides
SEO Competitor Analysis: A Step-by-Step Guide to Outranking Your Competition
I ran a site competitor analysis on three blogs in my WordPress niche last year. Within two hours, I identified 47 keywords they ranked for that I didn't have a…
Monthly SEO Checklist: Essential Recurring Tasks for Better Rankings
I manage over 1,800 published articles across my sites. Without a structured monthly SEO checklist, half of those posts would be outdated, broken, or losing rankings without me noticing. I…
Submit Url To Google
You just published a new blog post. It's good. You're proud of it. But Google doesn't know it exists yet. And until Google indexes that page, it won't show up…
How to Get Your Blog on Google News (Step-by-Step)
Google News sent one of my client's blogs 47,000 visitors in a single week. That wasn't a fluke. It was the result of proper setup, consistent publishing, and meeting Google's…
Voice Search Optimization
Voice search isn't the future anymore. It's the present, and most websites still aren't ready for it. I've been optimizing sites for voice queries since 2018, back when marketers were…
Best Keyword Research Tools in 2026: Free and Paid Options Compared
I've spent over 18 years doing SEO for 850+ clients. And I can tell you this: keyword research is the one thing that separates sites that grow from sites that…
How Search Engines Work: Crawling, Indexing, and Ranking Explained
I've spent 18 years watching Google evolve from a simple link-counting machine into something that genuinely understands what people mean when they type a query. And here's what surprises me…
What is Googlebot? How Google’s Web Crawler Works
Every page Google has ever shown you in search results was first visited by a bot. Not a human. Not an algorithm. A crawler called Googlebot. It hits your site,…
Google Penalty Recovery: Complete Step-by-Step Guide (2026)
Your traffic dropped 70% overnight. Rankings vanished. Revenue tanked. You're staring at Google Search Console wondering what went wrong. I've been there. Not with my own sites (I learned the…
Canonicalization: The Complete SEO Guide to Canonical Tags
Duplicate content is silently killing your rankings. Not dramatically. Not overnight. It's a slow bleed where Google splits your link equity across three or four URLs that all show the…
301 Vs 302 Redirects
Using the wrong redirect can silently destroy months of SEO work. I've seen it happen on over 200 client sites since 2008, and the pattern is always the same: someone…