Building Recurring Revenue as a Solo Developer
How solo developers build predictable income streams. WordPress maintenance plans, micro-SaaS products, plugin subscriptions, and the revenue stacking approach that compounds over time.
SaaS
How to Create a Business with Recurring Revenue
Recurring revenue models for service businesses and SaaS companies. Subscriptions, retainers, maintenance plans, and membership structures, with the key metrics that matter for each.
The Good Enough Product: When to Ship
How to know when your product is ready to launch. The real cost of perfectionism versus shipping too early, with a practical minimum viable standard to decide.
Why I Stopped Chasing MRR Growth
Moving beyond MRR obsession to metrics that actually indicate business health. Net revenue retention, LTV:CAC ratio, profit per customer, and hours per revenue dollar.
The Mathematics of Pricing Elasticity Explained
Price elasticity explained without the academic jargon. How to test pricing sensitivity, calculate revenue impact of price changes, and find the optimal price point for your product or service.
Net Revenue Retention: The SaaS Metric That Actually Matters
How to calculate and improve net revenue retention. The single metric that separates growing SaaS companies from dying ones, with benchmarks and improvement strategies.
The Economics of Lifetime Deals
Financial analysis of lifetime deals for SaaS founders. When LTDs generate runway and when they destroy your unit economics, with the math behind both scenarios.
The Economics of Freemium: When Free Users Actually Pay
The real math behind freemium pricing models. Conversion rates, server costs, break-even calculations, and when offering a free tier makes financial sense for SaaS businesses.
How to Do Keyword Research for B2B SaaS
B2B SaaS keyword research differs fundamentally from consumer-focused SEO. You're not targeting millions of shoppers. You're targeting specific professionals with specific problems who can authorize significant software purchases. A keyword…
The Complete Guide to SaaS Customer Success
Customer success is the single most important function in a SaaS company after product-market fit. I've watched SaaS companies with great products fail because customers churned faster than sales could…
SaaS Metrics Explained: MRR, ARR, Churn, LTV, and CAC
Software as a Service changed how we think about business metrics. When customers pay monthly instead of once, the math of running a business changes completely. Traditional metrics like quarterly…
The Rule of 40: What It Means and Why It Matters
The Rule of 40 is one of those metrics that sounds arbitrary but turns out to be remarkably useful. It provides a single number that balances growth and profitability, helping…