B2B SaaS keyword research differs fundamentally from consumer-focused SEO. You're not targeting millions of shoppers. You're targeting specific professionals with specific problems who can authorize significant software purchases. A keyword…
Customer success is the single most important function in a SaaS company after product-market fit. I've watched SaaS companies with great products fail because customers churned faster than sales could…
Software as a Service changed how we think about business metrics. When customers pay monthly instead of once, the math of running a business changes completely. Traditional metrics like quarterly…
The Rule of 40 is one of those metrics that sounds arbitrary but turns out to be remarkably useful. It provides a single number that balances growth and profitability, helping…
Cohort analysis is one of those concepts that sounds academic until you see it reveal patterns hiding in your data. Aggregate metrics like overall churn rate or average revenue per…
Sales teams are expensive. Product-led growth isn't. That's the simple thesis behind PLG, the strategy that's reshaped how software gets built and sold. Let users experience the product first, pay…
You're probably charging too little. I don't know your product. I don't know your market. But statistically, most SaaS founders undercharge. I did too, for years. Here's why underpricing happens…
Pricing is the hardest decision in SaaS. Get it wrong, and you either leave money on the table or price yourself out of deals. Most founders agonize over features and…
SaaS marketing is different from selling physical products or one-time purchases. You're not trying to close a single transaction. You're building relationships that last years, generating predictable recurring revenue from…
Creating and promoting high-quality content is essential for success as a SaaS business. Content marketing helps you educate potential customers, build trust, and ultimately increase conversions. In this article, we…
As an experienced SaaS marketing agency, we know the importance of a strong brand identity in the highly competitive SaaS market. A powerful brand identity helps you stand out and…
