Microsoft Advertising (Bing Ads): A Complete Guide for Marketers
I spent $2,400 on Google Ads last quarter for a client's B2B software campaign. The average cost per click was $4.80. Then I ran the same campaign on Microsoft Advertising…
Digital Advertising
Interstitial Ads: What They Are and How They Affect SEO
I used to run a full-screen welcome mat on my WordPress blog that triggered the second someone landed on the page. Email signups jumped 40%. Organic traffic dropped 15% over…
How Much Does Google Ads Cost? A Complete Pricing Guide
I've managed Google Ads campaigns for clients spending $500/month and clients spending $50,000/month. The pattern is the same at every level: businesses that understand Google Ads cost structure get 3-5x…
How Much Does Facebook Advertising Cost in 2026?
I ran my first Facebook ad campaign with a $10/day budget promoting a WordPress tutorial. The result: $0.83 per click, 47 new email subscribers in two weeks, and 3 of…
CTR Calculator: How to Calculate and Improve Click-Through Rate
I changed a single title tag on one of my blog posts last year. Same content, same ranking position, same everything else. That title change increased click-through rate from 2.8%…
CPM Calculator: How to Calculate Cost Per Thousand Impressions
CPM is the metric that makes or breaks your display advertising budget. Whether you're an advertiser buying impressions or a blogger earning revenue from ads on your site, understanding CPM…