The Complete Guide to Productized Services
Hourly billing has a ceiling. You can only work so many hours. Raise rates and you eventually price yourself out. There's a limit to how much any client will pay…
Branding
The Complete Guide to Profit Margins for Service Businesses
Revenue is vanity. Profit is sanity. A service business can generate impressive revenue while the owner barely survives. What matters isn't how much comes in, but how much stays. Profit…
The Complete Guide to Raising Your Rates
Most freelancers and consultants are underpriced. They set rates when starting out, then never revisit them despite gaining experience, improving skills, and delivering better results. Years pass. The same rate…
Financial KPIs Every Small Business Owner Should Track
I spent my first five years in business not knowing if I was actually making money. I had revenue coming in. I was paying bills. But whether the business was…
Managing Cash Flow for Small Business Owners
More businesses fail from cash flow problems than from lack of profitability. A company can be profitable on paper and still run out of money to pay bills. Revenue comes…
Revenue Per Employee: The Metric That Matters
Total revenue gets the headlines. Profit margin gets the analyst attention. But there's a metric that reveals more about business health than either: revenue per employee. This simple calculation—total revenue…
From Freelancer to Agency: What Nobody Tells You
The freelancer-to-agency transition looks straightforward from the outside. Get more clients than you can handle, hire people to help, grow revenue. The reality involves fundamental shifts in how you work,…
Hiring Your First Employee: What Every Founder Should Know
The leap from solo operator to employer changes everything. Suddenly you're responsible for someone else's livelihood. Payroll happens whether or not clients pay. Tax obligations multiply. Legal requirements appear out…
How to Build a Virtual Assistant Team
The solo entrepreneur hitting a ceiling has two choices: work more hours or get help. Working more hours has limits. Getting help scales. Virtual assistants offer leverage without the overhead…
How to Transition from Freelancer to Agency Owner
The leap from freelancer to agency owner isn't about getting bigger. It's about building something that works without you doing all the work. I made this transition. It took two…
SOPs for Small Agencies: What to Document and How
I ran my agency for three years before writing my first SOP. Every process lived in my head. Every client interaction depended on me remembering the right steps. Every new…
Delegation Skills Every Business Owner Needs
The entrepreneur who does everything is the entrepreneur who stays small. There's a ceiling to what one person can accomplish regardless of how hard they work or how efficiently they…