What is Brand Salience and Why It Matters for Your Business
When someone in the WordPress space needs a tutorial, certain blogs come to mind before they even open Google. My goal for over a decade has been to make gauravtiwari.org…
Branding
What is Branding: A Complete Guide to Building Your Brand
I started blogging in 2009 with no thought about branding. My site had a generic template, no consistent colors, and content that jumped between math tutorials, tech reviews, and personal…
The Complete Guide to Business Networking Online
Online networking has moved from nice-to-have to essential. Your next client, partner, or employer is likely reachable through digital channels. Yet most people network online poorly—spammy connection requests, broadcast-only posting,…
How to Create a Personal Board of Advisors
Solo entrepreneurship is isolating. Every decision falls on you. Every problem is yours to solve. The perspective becomes narrow, the echo chamber loud. What you need is what large companies…
How to Build a Six-Figure Service Business
Six figures seems like a milestone—proof that your service business is real, that clients value what you do, that you've built something sustainable. But $100,000 in revenue isn't as far…
Partnership Agreements for Small Businesses
Business partnerships can be powerful. Two people bring complementary skills, share the workload, and build something neither could alone. But partnerships also fail spectacularly when expectations diverge, contributions become unequal,…
How to Create a Business Budget That Makes Sense
Most small business budgets fail before they start. They're either too complex to maintain or too simple to be useful. Elaborate spreadsheets get abandoned within weeks. Vague "spend less" intentions…
How to Create Business Goals That Actually Get Achieved
Every new year, every new quarter, business owners set goals. Revenue targets, growth metrics, ambitious plans. Most are forgotten by February. The goals that seemed so clear in planning sessions…
How to Create a Consulting Business From Expertise
You've spent years developing expertise. You know things others need to learn. Problems that baffle others are obvious to you. This knowledge has value, and consulting is how you monetize…
The Complete Guide to Niche Selection for Consultants
The consultant who serves everyone serves no one effectively. General positioning means competing with millions on price. You become a commodity evaluated by hourly rate. But the consultant who owns…
The Complete Guide to Business Mentorship
Behind most successful entrepreneurs is someone who helped them along the way. A mentor who shared experience, opened doors, challenged thinking, or simply listened when things got hard. Mentorship accelerates…
The Complete Guide to Value-Based Pricing
Most freelancers and agencies price wrong. They calculate costs, add margin, and call it pricing. Or they check competitor rates and match them. Both approaches leave money on the table.…