What is Brand Salience and Why It Matters for Your Business
When someone in the WordPress space needs a tutorial, certain blogs come to mind before they even open Google. My goal for over a decade has been to make gauravtiwari.org…
Blog
Target Audience: How to Define and Reach Your Ideal Customers
My blog serves four distinct audience segments: WordPress developers who want technical tutorials, SEO beginners learning to rank their first site, bloggers looking for monetization strategies, and freelancers building their…
SEO vs SEM: What’s the Difference and Which Should You Use?
I spent $2,400 on Google Ads in 2023 to test SEM marketing for my WordPress blog. Over three months, those ads brought in about 4,200 visitors and generated roughly $1,800…
SEO Competitor Analysis: A Step-by-Step Guide to Outranking Your Competition
I ran a site competitor analysis on three blogs in my WordPress niche last year. Within two hours, I identified 47 keywords they ranked for that I didn't have a…
Monthly SEO Checklist: Essential Recurring Tasks for Better Rankings
I manage over 1,800 published articles across my sites. Without a structured monthly SEO checklist, half of those posts would be outdated, broken, or losing rankings without me noticing. I…
Microsoft Advertising (Bing Ads): A Complete Guide for Marketers
I spent $2,400 on Google Ads last quarter for a client's B2B software campaign. The average cost per click was $4.80. Then I ran the same campaign on Microsoft Advertising…
Interstitial Ads: What They Are and How They Affect SEO
I used to run a full-screen welcome mat on my WordPress blog that triggered the second someone landed on the page. Email signups jumped 40%. Organic traffic dropped 15% over…
How Much Does Google Ads Cost? A Complete Pricing Guide
I've managed Google Ads campaigns for clients spending $500/month and clients spending $50,000/month. The pattern is the same at every level: businesses that understand Google Ads cost structure get 3-5x…
How Much Does Facebook Advertising Cost in 2026?
I ran my first Facebook ad campaign with a $10/day budget promoting a WordPress tutorial. The result: $0.83 per click, 47 new email subscribers in two weeks, and 3 of…
Google Tag Manager: What It Is and How to Use It
I used to add tracking codes directly to my WordPress theme files. Every new analytics tool, every Facebook pixel update, every affiliate tracking script meant editing header.php or functions.php. Then…
CTR Calculator: How to Calculate and Improve Click-Through Rate
I changed a single title tag on one of my blog posts last year. Same content, same ranking position, same everything else. That title change increased click-through rate from 2.8%…
CPM Calculator: How to Calculate Cost Per Thousand Impressions
CPM is the metric that makes or breaks your display advertising budget. Whether you're an advertiser buying impressions or a blogger earning revenue from ads on your site, understanding CPM…